MyBarPoint Personalized Services Simplify Mobile Product Information and Shopping – new services introduction – Brief Article

BarPoint.com announced services to personalize and streamline the mobile shopping experience. BarPoint is introducing MyBarPoint, a suite of personalized services that helps consumers track and store product history and purchases from a wide range of Internet-enabled devices. Additionally, BarPoint will be offering MyBarPoint Mobile, which allows people to capture UPC barcode numbers on any Palm OS-based handheld device and interact seamlessly with their personalized MyBarPoint information to conduct product research and make purchasing decisions.

MyBarPoint creates a link between consumers, product manufacturers, and retailers, allowing them to “opt-in” to receive additional information about products they are interested in, as well as products they already own. This can include notification of available accessories and upgrades to products already purchased, as well as the ability to easily re-order products. Consumers can also create personalized wish, gift, and inventory lists, to further manage their shopping preferences and product research.

COPYRIGHT 2001 Information Gatekeepers, Inc.

COPYRIGHT 2001 Gale Group

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