Europolitan Vodafone Offers Financial News from Reuters Directly in Mobile Phones – Brief Article
Reuters and Europolitan Vodafone have signed a collaboration agreement that will make Europolitan Vodafone the first mobile operator in Sweden to offer its customers Reuters’ financial news directly in their mobile phones.
The financial news will be delivered via SMS and will have a strong focus on events that impact the stock market.
The service is available to all Europolitan Vodafone’s subscription customers on Europolitan Vodafone’s Hantera Web site. Those interested can order an SMS subscription to the service, and will subsequently receive the day’s five most important financial news items at different times during the day. Reuters’ editors assess which news items are most important, evaluating news as soon as it arises. If a news item is deemed to be one of the five most important items of the day, it is sent directly to the subscriber’s mobile phone.
The cost of subscribing to Reuters’ financial news via a mobile phone is SEK 2 per SMS, which means that the subscription service for five SMS news items costs SEK 10 per day. Financial news will be delivered to customers between 7 a.m. and 8:30 p.m. Monday-Friday. The financial news service is an initial step in the collaboration between Reuters and Europolitan Vodafone, and the idea is for the offering to be subsequently extended to include more of Reuters’ services.
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