“TELLME” CONNECTS DOMINO’S TO SPANISH SPEAKERS
Tellme(R), a Microsoft subsidiary improving everyday life with the power of voice, has launched a nationwide Spanish language service for Domino’s Pizza(R) (NYSE:DPZ) Domino’s Pizza is leveraging Tellme’s expertise in voice and Internet technologies to provide a new native language automated customer service to millions of Spanish-speaking Americans.
Domino’s Pizza is using Tellme’s platform to provide the first toll-free service offering an end-to-end Spanish language pizza ordering experience. Starting now, all calls to 1-888-DOMINOS(R) will be answered with a dedicated Spanish language customer service experience. Calls will be answered with a Spanish voice service that plays special offers of the day, provides ordering options and captures information about where the caller is located to determine the local store that delivers to their location. For orders that need assistance, the caller will be connected with a Spanish-speaking representative to complete the order.
One of the most advanced features available with this service is the ability to offer personalized order options based on the caller’s phone or Web-order history. The service recognizes the caller’s phone number and relates it to previous orders to offer a more personalized experience. Once the order is placed, it is immediately sent to the local Domino’s Pizza store. With this service, Tellme and Domino’s Pizza are delivering a more personalized experience, making ordering from Domino’s Pizza faster, easier and customized to what the caller wants.
“Spanish-speaking customers are an important, and growing segment for Domino’s Pizza,” said Rob Weisberg, VP of precision and print marketing at Domino’s Pizza. “Research shows that Spanish speakers who call English automated systems, even if there is a Spanish option, have a higher hang-up rate than if the service is in their preferred language. Tellme’s platform gives us the ability to offer a consistent experience for callers and now a dedicated Spanish language service.”
“As the market for voice services continues to grow, many of our clients are excited to bring the innovations of their English-based customer service to their Spanish-speaking customers, using Tellme’s platform to provide native-language voice services, personalization and intelligent call management,” said Jamie Bertasi, vice president of Business Solutions, Tellme. “We are excited to be expanding with our clients and we’re moving into this market with the same care and dedication to the end user experience as we’ve become known for with our English-based services.”
1-888-DOMINOS will launch initially in 42 states and will support nearly 2,000 Domino’s Pizza stores.
Tellme builds and operates voice services for some of the largest companies in the world. Tellme’s voice platform answers incoming customer service calls, converts them to a URL request and pulls data from Web-based services that provide automated information to the caller. This ability to provide phone services with a voice platform means all customers using the platform can immediately upgrade to new features and functionality of the platform, such as the ability to now use Tellme’s Spanish support.
Tellme fundamentally improves how people use the phone to get the information they need everyday. By combining Internet data and a voice interface, Tellme’s services let people simply say what they want and get it. Some of the services running on Tellme’s platform include business search on 411, information search on 1-800-555-TELL as well as customer service and ordering for companies like Merrill Lynch, E*TRADE and FedEx. Today Tellme powers billions of calls every year and is used by more than 40 million people every month. Headquartered in Mountain View, Calif., Tellme is a Microsoft(R) subsidiary.
About Domino’s Pizza(R)
Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery. Domino’s is listed on the NYSE under the symbol “DPZ.” Through its primarily franchised system, Domino’s operates a network of 8,624 franchised and company-owned stores in the United States and more than 55 countries. The Domino’s Pizza(R) brand, named a Megabrand by Advertising Age magazine, had global retail sales of over $5.4 billion in 2007, comprised of $3.2 billion domestically and $2.2 billion internationally. Domino’s Pizza was named “Chain of the Year” by Pizza Today magazine, the leading publication of the pizza industry and is the “Official Pizza of NASCAR(R).” Customers can place orders online in English and Spanish by visiting http://www.dominos.com/ or from a Web-enabled cell phone by visiting mobile.dominos.com. More information on the company, in English and Spanish, can be found on the Web at http://www.dominos.com/. Domino’s Pizza. You Got 30 Minutes(TM).
For more information about Tellme, call 650/930-9060.
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