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Don’t miss ZTE at ITU Telecom Asia

Don’t miss ZTE at ITU Telecom Asia

ITU TELECOM ASIA 2004, one of the largest and most important events in the world, will be held for the first time in Busan, Korea. The event, running from September 7-11, is the 7th regional ITU Telecom event to be held in the Asia-Pacific region.

Under the theme “Asia Leading the Future,” ITU TELECOM ASIA 2004 will provide an unrivalled set of opportunities to explore the full scope of the region’s telecom market. The accompanying exhibition will feature the latest products and services across all segments of the telecom industry.

Exhibitors will include leading players such as ZTE, China’s largest listed telecoms equipment supplier, which will showcase its comprehensive and integrated solutions covering wireless, optical and data telecommunications. ZTE will also present its latest innovations on W-CDMA, cdma2000 1x, NGN and value-added services for both fixed line and mobile applications.

ZTE will also hold a press conference to share and exchange ideas, knowledge as well as its progress with carriers and partners from around the world.

Customized CDMA solutions

ZTE will present its wide range of end-to-end CDMA products and solutions, which have been deployed by operators in over 30 countries and regions. The range includes GSM/1X equipment, all-IP platform EV DO products and GoTa (Global Open Trunking Architecture), the world’s first digital trunking mobile communications system using cdma2000 1x technology.

GSM/1X is a critical technology bridging the gap between GSM and CDMA standards. It can enable the subscribers of either network to enjoy the communication services easily in the other network at low costs.

ZTE is the first Chinese manufacturer to successfully develop the cdma2000 1x EVDO mobile communication system. On June 10, 2002, ZTE officially rolled out the system at the 3G World Congress in Hong Kong, and demonstrated the wireless data services with the speed up to 2.4 Mbps.

GoTa, for which ZTE has its own independent intellectual property rights, is designed to help businesses and governments improve productivity and enhance efficiency. It offers a range of professional dispatching services, including feature-rich cdma2000 1x services, as well as a wide variety of trunking services, such as push-to-talk connection, one-to-one private call, one-to-many group call, and such value-added services as SMS, LBS and VPN.

Credible W-CDMA competitor

In 3G arena, ZTE is already leading the domestic charge in cdma2000, but it is also set to make a strong showing in W-CDMA. What makes ZTE a credible competitor in W-CDMA is its 16 years of experience in R&D, which laid the groundwork for its position today as China’s leading wireless equipment supplier.

ZTE began large-scale 3G research in 1998 and has invested $120 million specifically in R&D relating to W-CDMA, with over 2,000 engineers devoted to various aspects of the technology.

To help turn research into market performance, ZTE has already deployed more than ten large-scale pre-commercial W-CDMA systems in collaboration with operators like China Mobile, China Telecom and China Netcom, all of which are expected to be major players in China’s 3G future. In international markets, ZTE W-CDMA equipment has also achieved large-scale applications.

ZTE has won a contract deploy 3G networks in two major cities in Tunisia–Tunis and Sousse. ZTE will provide WCDMA equipment that will 3G technology in commercial applications in the second half of 2005. Tunis will host the World Summit on the Information Society (WSIS) in 2005. It is expected that by this time, over 20,000 delegates from 190 countries will use ZTE’s W-CDMA equipment to enjoy 3G services such as streaming media, video telephony, high-speed Internet access, MMS, VOD, JAVA and WAP. The W-CDMA contract with Tunis has laid a base for ZTE’s further entry into 3G markets in North Africa as well as Europe.

Delivering the softswitch benefits

ZTE is one of the few suppliers anywhere in the world that is able to provide a total NGN solution based on softswitches. ZTE’s softswitch is an open hierarchical multi-service network that offers interoperability across packet- and circuit-switched networks through protocol translation, seamlessly supporting customers’ voice, data and video traffic. ZTE’s Softswitch System enables NGN to meet fresh customer needs, such as the provision of integrated data and voice services over MANs and the migration of PSTN to NGN. Its openness and high reliability meet the demands of incumbent operators, new entrants and mobile carriers.

By supporting convergence over existing networks it protects legacy investments and provides new revenue streams by offering integrated access, along with different methods of service provision patterns and quick service delivery. More importantly, ZTE softswitch’s service provision capability delivers services to market much more quickly and at a much lower cost to carriers.

ZTE’s softswitch and NGN solutions are currently being used, deployed and trialed to meet a number of different network objectives. Of the group’s announced customer reference list, four are particularly notable: China Netcom, Romanian POSTelecom, Digital Telecommunications Philippines and HongKong Wharf T&T.

Managing for profitability and growth

ZTE began R&D in broadband access products in 1997. It was one of the earliest developers of China’s ADSL, VDSL, SHDSL, ADSL2+ standards. To date, ZTE has deployed over 7 million DSL ports in over ten countries.

ZTE’s broadband solutions focus on how to optimize networks, services and management to improve overall network management. Operators are provided with a series of efficient, flexible and easy-to-use management tools for network-level and trans-network management, broadband operation and maintenance, end-to-end management and global management.

“From an operator profitability standpoint, a diversified product portfolio of attractive broadband services and a high-quality network need to be augmented by highly efficient management,” observes Zhong Hong, ZTE’s DSL product manager.

“Using ZTE’s best-in-class DSL access solutions can help create a ‘virtuous business circle’ for broadband operators worldwide.” argues Zhong Hong. “New service development stimulates customer demand. Increased customer demand boosts revenues and profits. Larger revenues and profits promote network optimization and expansion, and the development of additional new services. And so on.”

ZTE was selected by the Greek Telecommunications Organization to supply vital broadband Internet access systems during this year’s Olympic Games in Athens. To fulfill this need ZTE has built, tested and commissioned a high-speed ADSL network for the Games.

For more information, visit our stand at 1455, Hall 1, or go to our Web site at www.zte.com.cn.

COPYRIGHT 2004 Advanstar Communications, Inc.

COPYRIGHT 2004 Gale Group