Internet spending: less dating, more leisure
Spending on the internet is drifting from dating and porn sites to lifestyles and sport according to a report conducted by comScore Networks for the Online Publisher’s Association.
In all, US consumer spending for online content is up 14% to $853m with the online personals and dating category actually going down for the first time in years, taking up just $227.9m of the total.
Entertainment and lifestyles services overtook business and investments as the second most popular form of online content, growing 78.3% to $182.1 m, fueled primarily by growth in the music segment.
The report also noted that paid online sports content spending grew 68.7%, while spending on online games grew 27.4% in the first half of the year.
COPYRIGHT 2005 Rethink Research Associates
COPYRIGHT 2005 Gale Group