Gdt’s Dynamap Allows Users To Append Address-Level Geocodes – Geographic Data Technology’s Dynamap is added to Firstlogic’s i.d.Centric and Postalsoft software packages for business

Gdt’s Dynamap Allows Users To Append Address-Level Geocodes – Geographic Data Technology’s Dynamap is added to Firstlogic’s i.d.Centric and Postalsoft software packages for business – Product Announcement

Firstlogic, La Crosse, Wis., can now offer customers address- level geocoding through Dynamap street data files from Geographic Data Technology, Inc. (GDT), a leader in the business geographics industry. The Dynamap data helps businesses capitalize on operations and improve marketing decisions by allowing users to append address-level geocodes. The data is used within Firstlogic’s i.d.Centric data quality suite and its Postalsoft print and mail solutions for a greater level of addressing functionality.

Users in a variety of industries can benefit from the incorporation of GDT’s data into Firstlogic’s geocoding option. For example, both the financial services and retail industries can direct their customers to the nearest-possible store or service location, and market to a more precise audience. The healthcare industry can benefit by detecting clusters of possible patients to help plan new locations and improve service. In addition, the new address level geocoding option can help users in the telecommunications industry support their strategic business decisions by identifying and analyzing market demands and trends.

“GDT is the predominant provider of geographical data in our marketplace,” said Art Petty, Firstlogic’s vice president of marketing. “With GDT’s state-of-the-art technology, we’re able to provide our users with highly-accurate assignment of census and other geographic data at both the address- and street-level.”

“GDT’s street data files provide the most comprehensive U.S. street coverage available,” said Darrin Clement, GDT’s director of product development. “This level of detail, combined with Firstlogic’s geocoding technology, will offer a robust solution to users who need to accurately locate customers or business opportunities.”

Firstlogic’s geocoding option works seamlessly within the address correction and standardization solution and provides users with the ability to add more precise latitude/longitude information, census codes, and much more. With address level geocoding, users can also append state codes, county codes, place codes, and census tract codes.

For more information call the Firstlogic information center at 888-215-6442, or outside the U.S. and Canada at 608-782-5000, send email to information@firstlogic.com, or visit Firstlogic’s Web site at www.firstlogic.com .

About Firstlogic

Firstlogic offers enterprise data quality solutions for e-business, data warehousing, and print and mail applications. The i.d.Centric brand offers customer data quality and consolidation software and services that make data warehousing and e-business applications more effective. The company’s Postalsoft brand provides postal automation, mail preparation, and document generation software and services that make print and mail operations more effective and profitable. Firstlogic also offers integration services, custom programming, and on-site education through its professional services department. Firstlogic employs 300 people, and has remote offices in 18 metropolitan areas across the country. For more information visit the company’s Web site at www.firstlogic.com .

About GDT

Geographic Data Technology, Inc. is a developer of premier map databases that provide the foundation for applications such as site selection, routing packages, environmental mapping and direct marketing. GDT’s state-of-the-art technology, leading-edge products and strong customer commitment make it one of the foremost companies in the business geographics industry. Founded in 1980, GDT was a pioneer in the development of cartographic data for business use and continues to provide complete, current and comprehensive geographic data and services to the business marketplace. With its street, postal, census and other geographic databases, GDT is the principal supplier of cartographic data to major GIS and desktop mapping vendors. GDT is a wholly owned subsidiary of R.L. Polk. For more information, visit the GDT web site at www.geographic.com .

For more information, call 608-782-5000.

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