Parship and Whatsonstage to create dating channel
INTERNET BUSINESS NEWS-(C)1995-2005 M2 COMMUNICATIONS LTD
PARSHIP.co.uk, the UK arm of European compatibility-based online dating service PARSHIP GmbH, has partnered with Whatsonstage.com, a news and information source for UK theatres, to create a co-branded dating channel.
Under the terms of the agreement, PARSHIP has white-labelled its unique online dating service, which uses a psychometric test to determine matches between compatible people. According to the company, Whatsonstage.com customers will be able to click on-site and take PARSHIP.co.uk’s free psychometric test, gain insights into their personality, and get matched with people with whom they are compatible.
No financial details of the partnership were disclosed.
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