Online shopping statistics for 2006 holiday season published by Think Partnership
INTERNET BUSINESS NEWS-(C)1995-2006 M2 COMMUNICATIONS LTD
Think Partnership Inc. (AMEX: THK), a provider of performance-based marketing and related Internet technologies, released on Thursday (28 December) the results of its online shopping statistics for the 2006 holiday season.
According to the statistics, compiled during the 27 November 24 December, 2006, time period, there was a surge in online holiday shopping that lasted beyond Cyber Monday, i.e. the Monday following the Thanksgiving holiday, and shopping increased in volume through 18 December, 2006.
The statistics show that: from 19-25 December, the number of online shopping carts created fell nearly 80% from previous weeks; the heaviest online shopping day in terms of carts created was Monday; the majority of online purchases were made on either Mondays or Tuesdays; the shopping cart abandonment rate was lowest on Mondays and Tuesdays; and the average items per cart and the average cart value was higher between 27 November 18 December, 2006, than any other period during the year.
The online shopping statistics show that there is a growing and continued comfort with buying online, reliance on shipping and arrival of those products on time, said the director of Second Bite business development for Think Partnership.
No financial details were disclosed.
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