New survey examines concurrent PC and TV use in the US – Industry Trend or Event – Brief Article
INTERNET BUSINESS NEWS-(C)1995-2002 M2 COMMUNICATIONS LTD
According to Internet audience measurement company comScore Media Metrix 45.1m US Internet users have their Internet-enabled PC and TV in the same room.
The company has also found that 47% of this number have both the PC connected to the Internet and the TV switched on at the same time. Just 5% claim to have never had both devices switched on at the same time.
Of all those that watch TV and browse the Internet at the same time, 74% say that the content on the PC was unrelated to the programme being shown on the TV. Just 15% said that they will visit a web site that is related to the programme that they are watching.
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