Coffee Republic to introduce free Wi-Fi access in coffee bars
INTERNET BUSINESS NEWS-(C)1995-2008 M2 COMMUNICATIONS LTD
Free wireless Internet access will be made available for customer use by Coffee Republic, a coffee chain, from 1 May 2008, across most of its UK coffee bars, making it the UK’s first coffee chain to provide free Wi-Fi to customers.
The new service is being delivered by Commsport, a UK provider of Wi-Fi hotspots and Internet kiosks, following successful trials, including Reading and Weybridge, implemented in a number of bars during the past few months.
Coffee Republic is aiming the new service at its broad customer base, adding value to the service they already receive in the bars, for example enabling students to work on a project, download music, or provide a comfortable mobile office for business professionals.
The service will be offered in 50 Coffee Republic mainland UK bars from 1 May 2008, with roll-out to further bars planned for the coming months. Service is linked to purchase, with customers gaining 20 minutes of Wi-Fi access when spending GBP2 minimum at the bar, increasing to 45 minutes for a GBP5 spend, with users being given a free Wi-Fi voucher with login code after they have made their purchase.
In addition, the service is expected to result in savings for regular Wi-Fi users and will see the Wi-Fi landing page offering space to advertisers to promote their brands, enabling businesses to reach their target audience online.
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