BBC establishes content agreement with YouTube

BBC establishes content agreement with YouTube

INTERNET BUSINESS NEWS-(C)1995-2007 M2 COMMUNICATIONS LTD

A content agreement has been established by the BBC, a broadcasting company, and YouTube, a video sharing website owned by Internet search engine company Google, generating a share of advertising revenue for the BBC.

The BBC said short clips of BBC content will feature on one YouTube news channel and two entertainment channels, with the aim of reaching some of the site’s 70m+ monthly users and boosting traffic to the BBC’s website.

According to the BBC, one of the entertainment channels will not feature advertising and will be a ‘public service’ proposition, showing clips such as trailers and short features and helping to boost traffic to the BBC’s site.

The second entertainment channel, for BBC Worldwide, will feature advertising and include self-contained clips from programmes in the BBC’s archive and are likely to include excerpts from nature programmes and shows such as Top Gear.

In addition a BBC News channel will be introduced later in 2007, with advertising, featuring around 30 news clips each day and also to be offered to non-UK subscribers of Real Networks, according to the BBC.

UK users attempting to access the news clips on YouTube, will be informed they can not access the clips, due to the advertising.

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