HarborFreight.com Chooses Vignette to Enhance Its On-Line Marketing Strategy with Targeted E-Mail Solution

HarborFreight.com Chooses Vignette to Enhance Its On-Line Marketing Strategy with Targeted E-Mail Solution – Brief Article

Vignette announced that on-line retailer, HarborFreight.com, the largest tool and equipment catalog retailer, with over five million customers, has successfully deployed Vignette applications to interact more effectively with customers and improve the profitability of its weekly e-mail campaigns.

To enhance on-line sales of tools and equipment, HarborFreight.com recently implemented the Vignette Relationship Management Server (RMS) to deploy an e-mail recommendation solution that makes it easy for companies to set up and deliver targeted e-mail promotions. This sophisticated application predicts which products or services are likely to appeal to individual customers and inserts that content into personalized e-mail messages.

In addition to improving overall customer satisfaction, HarborFreight.com’s solution ramped up revenue through automated cross-selling recommendations, leading to a quick return on investment.

Vignette Relationship Management Server is part of Vignette’s suite of customer-driven Internet applications, which includes Vignette Content Management Server, which can be used to design and manage the content for targeted campaigns, Vignette Relationship Management Server, which enables the analysis and segmentation of customers and the management of campaigns, and the Vignette Multi-channel Communication Server, which sends e-mail.

COPYRIGHT 2001 Information Gatekeepers, Inc.

COPYRIGHT 2001 Gale Group