AutoTrader.com Enhances On-Line Inventory with High-Quality, Factory Certified Used Vehicles – Brief Article
AutoTrader.com, an Internet auto classifieds marketplace, announced the launch of Certified Vehicle listings on its popular site. Toyota, Lexus, and Honda are among the leading manufacturers who have already signed on to offer their certified inventories on AutoTrader.com. With this added service, shoppers searching for a used vehicle on AutoTrader.com will be offered the option to search exclusively from a database of thousands of certified vehicles currently listed on the site.
Through AutoTrader.com’s Certified Vehicle program, consumers will be able to conduct a search for the make and model of the vehicle they choose and specify that they are interested in viewing certified vehicle results only, from among more than 1,700 nationwide Toyota, Lexus, and Honda dealers participating in the certified program. All certified search results include detailed vehicle descriptions, as well as color photos of the vehicles. Consumers have the benefit of an easy and convenient search experience for high-quality, factory-backed, certified used vehicles from top manufacturers. In addition, customers can learn more about each manufacturer’s certified program through a hyperlink to their homepage. Auto manufacturers and dealers who post their certified listings on AutoTrader.com also receive more exposure for their inventory across AutoTrader.com’s monthly user base of more than five million unique visitors, resulting in increased leads and potential sales.
Through a one-of-a-kind technical approach to enabling certified-only vehicle searches on its Web site, AutoTrader.com will receive a data feed from its manufacturers, containing a list of certified vehicles that have been registered by their dealers. AutoTrader.com then matches this data with the information the company has independently obtained from the dealers, to enable consumers to search for certified-only vehicles. By matching data from two sources, AutoTrader.com allows consumers to efficiently search all vehicles or certified vehicles only, at their option.
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