1 to 1 catalyst delivers Peppers and Rogers Group CRM strategy online – E-Commerce – customer relationship management training software – Brief Article
Responding to client demand and a critical global need for cost-effective, scalable CRM strategy tools, Peppers and Rogers Group has launched 1 to 1 Catalyst, an eight-module, fully customizable e-learning program.
Available to companies interested in developing their own CRM strategy or those involved in a CRM transition, 1 to 1 Catalyst features Peppers and Rogers Group’s highly regarded consulting methodology and is supported by case studies, surveys, charts and graphs, project exercises and interactive discussion forums, providing users a context for understanding one-to-one strategy principles and successful implementation processes.
1 to 1 Catalyst launches at a time when, despite the billions of dollars being invested in CRM projects, nearly 80 percent are predicted to fail to deliver expected returns. “Successful implementations are a result of the careful alignment of strategy, process design and technology applications, with a healthy dose of change management,” stated Steve Skinner, President and CEO of Peppers and Rogers Group. “Management teams need to understand the principles involved and the impact of required change; employees need to be adequately motivated and trained. 1 to 1 Catalyst accelerates the impact of one-to-one strategy and implementation, propelling a company toward its maximum achievable ROI.”
According to a recent study by Online Learning Magazine, the percentage of companies using e-learning to train employees grew from 16 percent in 2000, to 24 percent in 2001. Other studies have indicated that Web-based training accelerates learning, providing enterprise-wide education in 25 to 60 percent less time than traditional training. However, like CRM, e-learning is only as effective as the strategy that drives the process.
“Peppers and Rogers Group does an outstanding job of taking its excellent standard program and tailoring it to a company’s audience, complete with real-life examples,” said Frank Roldan, senior director of Internet database marketing at Lippincott, Williams & Wilkins, a publisher of legal, business and medical materials. LWW is one of more than 20 companies comprising Wolters Kluwer, a global publishing corporation that is using 1 to 1 Catalyst as part of its corporate-wide online university program. “The timing couldn’t be better for a program like 1 to 1 Catalyst,” added Roldan. “It will effectively teach our marketers and managers the value and process of personalizing our interactions with customers.”
Supported by a platform provided by ThoughtWare Technologies, Inc., a provider of workforce performance solutions, 1 to 1 Catalyst is scalable, allowing any number of participants to enroll quickly and cost-effectively. Companies have the option of customizing program content, based on their organizational goals, general user-experience levels, and user learning-styles. Peppers and Rogers Group’s Web-based program also gives companies a significant level of accountability through regular reports that analyze participation, enrollee-comprehension, and course completion.
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