Work-Group Computing Report: IQ2.net Signs Deal With Webcraft’s Strategic Database Group

IQ2.net Signs Deal With Webcraft’s Strategic Database Group – Company Business and Marketing

IQ2.net, an IntelliQuest (NASDAQ: IQST) company and a leading provider of online registrations and efficient and accurate direct marketing lists and services to companies wishing to reach the technology-enabled, Web-using consumer, Wednesday announced a marketing alliance with Webcraft’s Strategic Database Group.

Through this agreement, Webcraft’s Strategic Database Group will have access to IQ2.net’s High Tech Household (HTHH) File of over 12.1 million Internet homes. This further enhances the data offering from Webcraft’s Strategic Database Group that already provides data on more than 150 million consumers to Direct Marketers.

This announcement is the second in a series of deals that IQ2.net has signed since Naviant Technologies Solutions, a leading customer relationship management (CRM) systems consulting and services provider, announced its intent to acquire IQ2.net on July 26.

“This relationship is further validation of the value of our High Tech Household File and is a confirmation of the market’s demand for precise information about Internet consumers,” said Raymond Butkus, vice president and general manager of IQ2.net.

“This will lay the foundation for Webcraft’s Strategic Database Group to take advantage of Naviant’s e-targeting solution, which will be released this fall once the acquisition is finalized. Our new e-targeting solution will enable companies to marry online behavior with offline data.”

“This relationship with IQ2.net will enable us to further enhance our Data assets supporting Webcraft’s Real Data compiled list product that provides demographic, psychographic, lifestyle, and behavioral data on more than 150 million consumers,” said Tom Carroll, VP, Sales and Marketing for the Strategic Database Group.

“We are the only data provider with in depth reliable Internet-enabled household data. With this data, our clients will more accurately target high tech households, and use product specific data to target marketing programs to their prospects and current customers.

“We are excited about what this access to additional Internet-enabled customer data will provide our clients as they move into the e-commerce space. We look forward to expanding our relationship with IQ2.net and Naviant as they launch their e-targeting product line.”

Webcraft is a subsidiary of Big Flower Holdings, Inc. and is the market leader in highly targeted, personalized direct mail, including strategic database and response management services, as well as a major producer of promotional games and fragrance samplers.

With over 30 years of experience in the direct response industry, Webcraft has the experience to provide fully integrated direct marketing services from program planning, database management, inline and laser/lettershop production to full response management services and program analysis.

These services are all supported with programs, products, people and technology directed at increasing response and revenue for its clients. Big Flower Holdings, Inc., is a leading advertising, marketing and information services company.

Big Flower also owns XL Ventures, a venture capital subsidiary focused on investments in companies involved in providing advertising/marketing services through the Internet to both online and offline customers.

Webcraft’s Strategic Database Group is headquartered at 100 Town Centre Drive, Rochester, NY. Telephone: 716/758-2500. Internet: www.strategicdb.com. Webcraft is a division of Big Flower (NYSE:BGF).

IQ2.net, an IntelliQuest company, is a leader in providing efficient and accurate direct marketing lists and services to Internet, high tech, and other companies wishing to reach the technology-enabled, Web-using consumer.

In addition to the High Tech Household File, IQ2.net provides direct marketing support services, and is the largest outsource provider of electronic registration services.

IntelliQuest Information Group Inc. (NASDAQ: IQST) is a leading provider of information solutions to technology companies and Internet marketers whose success depends on smarter marketing.

IntelliQuest provides strategic proprietary and syndicated marketing research services, enabling clients to understand and improve the position of their technology brands, products, media, or channels. IntelliQuest’s Zona Research provides superior market analysis and strategic consulting for the Internet industry. FMI: www.iq2.net.

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