Internet Security: GTE Introduces Program for Banks to Offer Internet Security to Merchants – Company Business and Marketing
GTE CyberTrust, the most experienced provider of public key infrastructure (PKI) solutions, Monday announced a program for banks to provide security services to their merchant account holders. The CyberTrust SureServer Merchant Services Program is the first of its type to enable banks to offer SureServer Certificates directly to merchants. These certificates support secure online payments, allowing merchants to capitalize on the market opportunity of the Internet as a sales channel. CyberTrust SureServer Certificates are designed to safeguard the integrity and confidentiality of transactions between a customer’s browser and a merchant’s web server. CyberTrust SureServer Certificates are used in conjunction with the Secure Socket Layer (SSL) protocol, a standard that enables encrypted and authenticated communication via the Internet. The certificates create a unique electronic credential for a company’s Web site that increases confidence among online consumers when purchasing via the Internet. The Merchant Services Program establishes a partnership with financial institutions to provide SureServer Certificates directly to their merchant account holders. “The financial marketplace understands the needs and growth opportunities of online merchants utilizing the Internet as a sales channel,” said Craig Jones, vice president of CyberTrust product management and marketing. “CyberTrust’s SureServer Merchant Services Program allows banks to deliver trusted services directly to the business community, enhancing customer relationships by eliminating the need for customers to go outside the banks resources for electronic commerce tools.” Member banks of the Merchant Services Program are provided with tools to streamline the launch of the co-branded CyberTrust SureServer product offering. The program allows member banks to build an online community for Internet-based merchants who want to go to their bank for security, expertise and services. “Financial institutions are continually enhancing product and service offerings to strengthen relationships with customers,” said Eric Hemmendinger, Senior Analyst for Aberdeen Group. “Acquiring banks recognize that merchant customers are increasingly moving to the Web. The CyberTrust SureServer Merchant Services Program allows banks to deliver critical security credentials to merchants, enabling merchants to safely use the Internet as an additional sales channel.” CyberTrust’s leadership in the financial services marketplace is further demonstrated through this innovative program for banks to offer cost-effective security products that allow enable merchants to use the Internet as a sales channel. CyberTrust provides scalable and flexible solutions to meet the banking communities needs through its innovation in applications such as electronic check payment security and its key role in the development of the SET protocol, the only accepted standard for securing credit card transactions over the Internet. As the only PKI vendor to offer both echeck and SET services and products, CyberTrust directly addresses the electronic payment needs of financial institutions, businesses and consumers worldwide. CyberTrust’s commitment to the financial marketplace is also exhibited by its role in National Automated Clearing Houses Association’s (NACHA) Certification Authority Interoperability Pilot, defining the business practices necessary to create a foundation for conducting secure electronic commerce among banks, businesses, consumers and government over the Internet. About CyberTrust The CyberTrust Security Family of public key infrastructure (PKI) security products and services enables organizations of any size, including financial institutions, telecoms, and large multinational corporations, to issue and manage digital certificates for use in a wide range of network-based applications. The CyberTrust Certification Authority Hosting Service is designed for companies seeking to outsource their certificate management services while still maintaining control of who receives certificates. A Web-based interface is used for issuing and managing certificates. Both the interface and the certificates may be tailored to meet the specific needs of the customer and to promote the customer’s brand. In addition, CyberTrust Global Provider CA is a complete offering for companies wanting to provide large volume CA services over the Internet. The highly scalable CyberTrust Enterprise CA is designed for organizations of any size to issue and manage digital certificates to secure Internet transactions with their employees, suppliers, customers and business partners. For more information see www.cybertrust.gte.com. About GTE With 1997 revenues of more than $23 billion, GTE is one of the world’s largest telecommunications companies and leading provider of integrated telecommunications services. In the United States, GTE provides local service in 28 states and wireless service in 17 states; nationwide long-distance and internetworking services ranging from dial-up Internet access for residential and small-business consumers to Web-based applications for Fortune 500 companies; as well as video service in selected markets. Outside the US, the company serves more than 7 million telecommunications customers. GTE is also a leader in government and defense communications systems and equipment, directories and telecommunications-based information services, and aircraft-passenger telecommunications. Additional information about GTE can be found on the Internet at http://www.gte.com.
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