Coordinates: US DBS market share projections
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Coordinates
U.S. DBS Market Share Projections
1997 1998 1999 2000 2001
U.S. TV Households (mil.) 100.0 101.0 102.0 103.0 104.0
% Change 0 1.0 1.0 1.0 1.0
DBS INDUSTRY
DBS Net New Subs (mil.) 2.0 2.5 2.6 4.0 4.2
% Change 0 25.0 4.0 52.0 6.0
Total DBS Subscribers (mil.) 6.4 8.9 11.5 15.5 19.7
% Change 0 39.0 29.0 34.0 27.0
DIRECTV
Net New DirecTV Subs (1) (mil.) 1.3 1.5 1.6 2.0 2.2
% Change 0 18.0 4.0 27.0 9.0
% of Annual New Subs 660.0 63.0 52.0 52.0 53.0
Year-End DirecTV Subs (mil.) 5.4 6.9 8.1 10.1 12.3
% Change 0 29.0 17.0 25.0 22.0
DirecTV Market Share (%) 84.0 78.0 70.0 66.0 63.0
ECHOSTAR
Net New Echostar Subs (mil.) 0.7 0.9 1.5 1.9 2.0
% Change 0 30.0 63.0 30.0 3.0
% of Annual New Subs 35.0 36.0 48.0 49.0 47.0
Year-End Echostar Subs (mil.) 1.0 1.9 3.4 5.3 7.3
% Change 35.0 87.0 76.0 56.0 37.0
Echostar Market Share (%) 16.0 22.0 30.0 34.0 37.0
2002 2003 2004 2005 2006
U.S. TV Households (mil.) 105.0 106.0 107.1 108.2 109.3
% Change 1.0 1.0 1.0 1.0 1.0
DBS INDUSTRY
DBS Net New Subs (mil.) 4.4 3.7 3.6 3.5 3.2
% Change 5.0 -16.0 -3.0 -3.0 -9.0
Total DBS Subscribers (mil.) 24.1 27.8 31.4 34.9 38.1
% Change 22.0 15.0 13.0 11.0 9.0
DIRECTV
Net New DirecTV Subs (1) (mil.) 2.4 2.1 2.1 2.1 1.9
% Change 9.0 -13.0 -1.0 -1.0 -9.0
% of Annual New Subs 55.0 57.0 58.0 59.0 59.0
Year-End DirecTV Subs (mil.) 14.8 16.9 19.0 21.0 22.9
% Change 20.0 14.0 12.0 11.0 9.0
DirecTV Market Share (%) 61.0 61.0 60.0 60.0 60.0
ECHOSTAR
Net New Echostar Subs (mil.) 2.0 1.6 1.5 1.4 1.3
% Change 0 -20.0 -5.0 -5.0 -9.0
% of Annual New Subs 45.0 43.0 42.0 41.0 41.0
Year-End Echostar Subs (mil.) 9.3 10.9 12.4 13.8 15.1
% Change 27.0 17.0 14.0 12.0 90.0
Echostar Market Share (%) 39.0 39.0 39.0 40.0 40.0
2007 2008
U.S. TV Households (mil.) 110.3 111.3
% Change 0.9 0.9
DBS INDUSTRY
DBS Net New Subs (mil.) 3.1 2.9
% Change -3.0 -6.0
Total DBS Subscribers (mil.) 41.2 44.1
% Change 8.0 7.0
DIRECTV
Net New DirecTV Subs (1) (mil.) 1.9 1.7
% Change -1.0 -6.0
% of Annual New Subs 60.0 60.0
Year-End DirecTV Subs (mil.) 24.8 26.5
% Change 8.0 7.0
DirecTV Market Share (%) 60.0 60.0
ECHOSTAR
Net New Echostar Subs (mil.) 1.2 1.2
% Change -5.0 -6.0
% of Annual New Subs 40.0 40.0
Year-End Echostar Subs (mil.) 16.4 17.5
% Change 8.0 7.0
Echostar Market Share (%) 40.0 40.0
(1) 1999 net new subscriber figures don’t equal market share data due
to PrimeStar subscriber conversion process.
SOURCE: 2000 The Carmel Group
COPYRIGHT 2000 Access Intelligence, LLC
COPYRIGHT 2008 Gale, Cengage Learning
