Microsoft Has Layoffs In Itv Unit

Byline: Anthony Crupi

Microsoft announced last week that it would lay off about 60 people in an attempt to jump-start its stalled ITV unit. Ed Graczyk, director of marketing at Microsoft TV, said the Redmond, Wash.-based colossus would now focus on delivering software for VOD services and for new “media center” devices, which offer a number of applications, including DVD playback and music storage.

Microsoft’s new strategy reflects a retreat from its hard-line stance of developing wildly complicated software for expensive set-top boxes (the Motorola DCT-5000 comes to mind).

“We’re organizing the Microsoft TV division around these opportunities and will better leverage existing technologies to deliver Microsoft TV solutions,” Graczyk said in a prepared statement. “Everything we do will now start with the value proposition we can deliver to the customer, the network operator.”

The reorg, along with the shuttering of UltimateTV, casts a pall on the ITV experiment, although Graczyk says the company remains “hugely committed” to ITV.

COPYRIGHT 2002 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved.

COPYRIGHT 2003 Gale Group

You May Also Like

Hurricane Isabel Takes Its Toll On Virginia Cable Systems

Hurricane Isabel Takes Its Toll On Virginia Cable Systems Byline: K. C. NEEL Hurricane Isabel may have only been a Category 1 stor…

Paxson `Dual Must-Carry’ Bid Falls

Paxson `Dual Must-Carry’ Bid Falls Erik Wemple The Federal Communications Commission last week denied a petition submitted by Paxso…


BRIEFS LOCAL AD SALES DIM VIACOM FORECAST Viacom reduced its full-year forecast for revenue and profit growth, and local sales was…

Local news goes `web-centric’

Local news goes `web-centric’ – Broadband Content Richard Cole Each time Time Warner Cable adds a new local news channel, its broad…