Engineering Price Cuts
Byline: IAN OLGEIRSON, KAGAN
Leading the list of the notable aspects of Charter’s order for the BMC boxes is the price. Engineers have ratcheted down the price of the box, which combines PC-like specs with traditional set-top functionality, a high-speed modem and a hard drive for around $500. Even with the rapid decline in the sector, pricing remains the largest hurdle to the broad deployment of DVR-enabled set-tops. However, as average list prices move to and then below the $400 level, it promises to become secondary, obscured by the expected jump in customer satisfaction.
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