Club Buyer Beware … : Credit-card scam artists may have your number

Mike Stachura

MYRON SHORE IS AN AVID GOLFEr. HE’S ALSO A model credit-card customer. As it turns out, those two qualities made Shore an ideal candidate to be ripped off.

Shore is hardly alone. He is one of thousands of golfers to fall victim to an offer that sounds like a risk-free way to test supposedly high-tech golf equipment. Instead, it turns into an extended stay in consumer hell–countless calls to unresponsive customer-service departments, a series of disputes with credit-card companies and complaints to the Better Business Bureau–all in an effort to get your money back.

It’s a con that the BBB, state attorney general offices and federal prosecutors estimate has been practiced by as many as 50 companies in the past 10 years, prompting complaints in every state in the country. “This is absolutely on the radar screen and it’s absolutely fraudulent, there’s no doubt about it,” says Ken Julian, assistant U.S. attorney in the Central District of California. “We’re talking about thousands of victims from all walks of life. It will be a matter of months, not years, before you see indictments.”

Here’s how it works, according to investigators and consumers in dozens of cases reported to the Federal Trade Commission and described in Freedom of Information documents obtained by Golf Digest:

In some instances, it’s classic boiler-room telemarketing. In others, it’s a personalized mailer detailing an exclusive offer of custom-made clubs that comes with a toll-free number or an invitation to a golf instruction “seminar” that morphs into the sort of aggressive sales pitch you might find at a bad time-share development.

You get an offer to “play test” a new line of clubs–no obligation. You give a credit-card number as “security” for the clubs that are to be sent to you. You return the clubs within the required period but discover your credit card has been charged–it turns out that you “bought” the clubs the day you signed up for the test. And if you’ve kept the clubs for the 60-day trial run usually mandated by the agreement, most credit-card companies tell you it’s too late to dispute the charges. Faced with an uncooperative equipment company, you’re stuck.

“It just makes you shake your head,” Julian says. Adds Shore: “It didn’t matter who I talked to, I’d get a different story every time, one excuse after another. It felt like they were going to do whatever they were going to do whenever they wanted to do it.”

Often, it appears, when customers attempt to return the clubs and get the charges taken off their credit cards, they are met with delay tactics, offers

of additional equipment or no response at all.

“That’s what their gimmick is,” says Kim Burge, director of trade practices for the BBB of the Southland in southern California, where many of the companies are located (see “Got a complaint,” page 81). “They purposely do it and offer a product for 60 days. Why else would you pick that number? If you make it shorter, a consumer can dispute it.”

Some customers, like Jeff Duby of San Diego, not only lost their money, they didn’t end up with the golf clubs, either.

“Every time I followed up–assuming I was able to get through–they kept promising that the clubs would be shipped the following week. Of course, it never happened,” says Duby, who was out $700 until the charges were reversed after he threatened to cancel his credit card. “The embarrassment of falling victim to a telemarketing scam also prevents people from pursuing the issue. I know that I felt pretty stupid.”

Shore says that in his case, the company relented after his complaints started reaching the Internet. “It took four months and several phone calls to get my refund,” he says from his home in Rural Hall, N.C. “They gave me a different excuse for the delay in my refund each time I called. I will never, ever test clubs in this fashion again.”

Duby’s and Shore’s difficulties arose with a company, Gary Player Direct, which was licensing the Gary Player name but was not part of Gary Player Group–Player’s personal company. The relationship between Gary Player Direct, which has declared bankruptcy, and its customers apparently is no better than the relationship between the company and its namesake. According to Tim Smith, vice president for the Gary Player Group Inc., “Gary has pulled money out of his own pocket to refund money to a customer complaining about these guys.”

Warrior Custom Golf Inc. of Irvine, Calif., is one of the companies disputing its unsatisfactory rating by the Better Business Bureau for the test-play telemarketing of golf clubs. The BBB says “the company is not interested in test results but instead uses the test to deceive people into purchasing their golf clubs.”

Warrior spokesman Stewart Wilson says he is gathering information to present to the BBB about complaints against the company. “Obviously [the BBB] had a perception of us,” he says. “We think that after they see what we have to show them they’ll have a different view of how we do business.”

Officials at Warrior assert that their company does not take advantage of customers. “We make it very clear to people that they’re paying for the clubs,” says Wilson. “I guess the point would be, why would there be a money-back guarantee if you took no money in the first place? There would be nothing to give back, because we wouldn’t have taken anything.”

Warrior president Brendan Flaherty says his company has sold clubs to more than 100,000 customers over the past three years. According to Flaherty, approximately 10 percent of those customers who signed on in the past two years returned the clubs and asked for refunds totaling approximately $10 million.

“If somebody’s not happy after 45 days,” Wilson says, “he gets his money back, regardless of the reason. There are no exceptions.” Wilson says that if “a few customers somehow slipped through the cracks and were not satisfied,” they constitute “a tiny fraction of 1 percent of our customers.”

Many companies have been hard to find or have gone out of business. A BBB investigation of PGK Worldwide Inc. (also known as Test Play), a Framingham, Mass.-based company, found consumers’ money tied up in as many as three club-assembly companies. One of those assembly companies, Tsunami Golf Inc. of Carlsbad, Calif., went out of business.

“If you do nail them, they’ll shut down their operation one day, and two weeks later they’ll open up around the corner,” says Barney Adams, the CEO and founder of Adams Golf, who launched his company with infomercials for Tight Lies fairway woods, which came with a legitimate money-back guarantee. “For the consumer, it’s worse than buying a knock-off club from a store. At least then you can go back to them and work a deal. With these people over the telephone, it’s just a lot harder.”

An application for a search warrant for the office of Professional Golf Products Inc. of Huntington Beach, Calif., included excerpts of an interview with an ex-employee who told investigators about “heated arguments” over “unethical business practices” before she quit in early 2001. According to the search warrant, the employee told investigators she received “approximately 6-8 threats over the phone” after repeated demands for a final paycheck. During one threat, the employee maintained that a person with a male voice told her, “You have a grandson that plays on a farm. . . . I hope he doesn’t disappear out of the yard someday.”

Thomas W. Harris Jr., an attorney who represents Professional Golf Products, declined comment through an assistant.

Julian, the assistant U.S. attorney in California, says companies that run test-play scams can generate millions in sales. “I think a million dollars a month is not an exaggeration,” he says.

“At some point, when they realize that the fraud is going to be discovered and the letters from the Better Business Bureau are going from 10 a week to 100 a week, they’ll do what they call a ‘pump and dump,’ ” Julian says. “They double and triple the number of calls they’re making so they can get as many clubs out there as possible and as much money in as possible before the thing gets taken down.”

So what’s a consumer to do? The BBB and other watchdogs offer these tips:

1. Don’t give out credit-card information over the phone when you do not initiate the call.

2. If it seems unlikely that you can be custom-fit for a set of golf clubs over the telephone, that’s because it probably is.

3. Take note of the fact that established golf equipment companies generally do not participate in programs like this. (One major equipment company estimates its return rate to be about 1 percent and that nearly all of those returns are for replacements, not refunds.)

4. Finally, it should raise a red flag if you are ever asked to provide a deposit for the full price of a piece of golf equipment if you’re only going to “play test” it.

In short, if it sounds like a great deal, it probably isn’t. Just ask Myron Shore. The only clubs he uses now are the ones he makes himself. He won’t be fooled again.

“All golfers are interested in trying some magical club,” Shore says, “but not when it’s going to cost you $600 that you might not ever get back.”

RELATED ARTICLE: One consumer’s tale of frustration

Kristin Gunn of Folsom, Calif., details her frustration after trying to return a club for a refund:

My husband, Steve, agreed to try a golf club for a 30-day period in September 1998. When he decided not to keep the club, he played by all the rules in terms of shipping it back to the company. He received a return authorization from the “customer service” department. To this date, we have not received our refund of $308.95. My husband has called the following times:

Nov. 20, 1998: Left message; call returned, stating that the club had been received and that the company would be processing the refund check in the next few weeks.

Jan. 28, 1999: Left message; no one returned call.

March 16, 1999: Spoke with a customer-service representative who stated that our credit card would be credited “within the next couple of weeks.”

June 10, 1999: The representative stated that we would receive a letter, which we were to sign and return. After that we would receive the refund in three installments, plus interest.

September 1999: Three months after that last phone call, there were no results from the company. Sometime after that we received a letter from a bankruptcy attorney asking us to sign a “statement of loss” letter. It did not guarantee that we would get anything, just that the company was in bankruptcy and they were figuring out who was owed what.

Early 2000: We received a call from someone purportedly representing the company to verify how much we were owed. The caller said he “couldn’t promise anything” but that it was possible we would be receiving our money in the near future. That is the last I’ve heard of the situation. We felt we were misled by every person we spoke with at that company. The old “the check is in the mail” speech was well-rehearsed.

RELATED ARTICLE: Got a complaint?

If you have concerns about a golf company that has contacted you, you can check its rating or lodge a complaint with the Better Business Bureau by going to the organization’s website at

According to the BBB, an unsatisfactory rating is given for a variety of reasons, including “when a pattern in the company’s customer complaints causes us concern, when the company does not respond to complaints, or when it will not substantiate its advertising claims.” Even if the following companies “have had no complaints, this kind of company is rated unsatisfactory,” says Kim Burge, director of trade practices for the BBB of the Southland in southern California.

Among the golf companies that operate “risk free” equipment offers or “play tests” that have received unsatisfactory ratings from the BBB:

Accuron Golf, Mission Viejo, Calif.

All Sport International, Newport Beach, Calif.

Benchmark Golf, Huntington Beach, Calif.

Catalyst Golf Inc., Perris, Calif.

Desert Sports, Costa Mesa, Calif., La Habra, Calif.

E Sport Inc., Garden Grove, Calif.

Evolution Golf, Reno, Nev.; Sparks, Nev.

Feliciano & Associates Inc., Glendale, Calif.

Gary Player Direct, Sherman Oaks, Calif.

Golf Clinics of America, Sparks, Nev.

Golf Concepts Inc., Tustin, Calif.

Golf Marketing, Downey, Calif.

Golf Plus, Fountain Valley, Calif.

Golfer’s Choice (also does business as

Professional Golf Products) Santa Ana, Calif.

Great 18 Golf Systems, La Habra, Calif.

Great 18 Golf Technologies, Carlsbad, Calif.,

Long Beach, Calif.

Icon Golf, Santa Ana, Calif.

Internet Golf Resources, Costa Mesa, Calif.

Mega Performance Golf Products, Stanton, Calif.

Mojave Golf, Canyon Lake, Calif.

Navigator Golf, Carlsbad, Calif.

New Golf Technologies (also does business

as Professional Golf Products),

Huntington Beach, Calif.

New Life Sports, Westminster, Calif.

Newport Golf Corp., Anaheim, Calif.

Opti Golf, Brea, Calif.

ParValu, Carlsbad, Calif.

Performance Golf Co., Costa Mesa, Calif.

Pin Point Golf Clubs, Riverside, Calif.

Platinum Pro Tour Inc., Santa Ana, Calif.

Pro Golfer’s Choice, Long Beach, Calif.

Pro Golfers Technology Inc., Santa Ana, Calif.

Pro Golf Evaluation, Huntington Beach, Calif., Santa Ana, Calif.

Royal Club Company, Salt Lake City, Utah.

Test Play/PGA Worldwide Inc., Framingham, Mass.

The Leader Board Sports Group,

Huntington Beach, Calif.

The Old Golf Shop, San Juan Capistrano, Calif.

Top Performance Golf, Huntington Beach, Calif.

Tour Technologies, Tustin, Calif.

Trinity Golf Inc., Tustin, Calif.

TruPath Golf Equipment Co. Inc. (also does business

as Professional Golf Products), Huntington Beach, Calif.

Tsunami Golf Inc., Carlsbad, Calif.

United States Golf Institute, Reno, Nev.

Universal Golf, Anaheim, Calif.

Warrior Custom Golf Inc., Irvine, Calif.

West Coast Communications, Stanton, Calif.

Williams Technologies, Costa Mesa, Calif.

Zero Tolerance, Corona, Calif.

We’d like to hear your story. If you have had dealings with companies that offer play tests, e-mail us at

COPYRIGHT 2002 New York Times Company Magazine Group, Inc.

COPYRIGHT 2002 Gale Group

You May Also Like

Swinging in the rain – Club Umbrella

Swinging in the rain – Club Umbrella – Brief Article Keep your clubs dry with the Club Umbrella ($19.95). It clips to the top of your bag…

Surviving a golf trip

Surviving a golf trip – From the Gallery September: Why You Hate Your Travel Partner, by Bob Carney I thought only the guys…

Bali Hai Golf Club : Las Vegas Strip Tees

Bali Hai Golf Club : Las Vegas Strip Tees – Brief Article Jim Moriarty High roller As the transvestite nun said to Robin Wil…

Here’s The Deal – golf resorts in Montana

Here’s The Deal – golf resorts in Montana – Brief Article Mike Stachura You might think of hiking or mountain biking or even whitew…