NGF teams with NGCOA to collect data
JUPITER, Fla. -The National Golf Foundation and the National Golf Course Owners Association have launched two data collection initiatives to provide a variety of golf facility data for golf course owners.
In the first initiative, the NGF and the NGCOA are joining forces to conduct a national study of golf rounds played. The study is already underway and results will be available in April.
Mike Hughes, executive director of the NGCOA, said that his organization’s interest in the study stemmed from requests from members forabetter measurement of rounds played, a critical indicator of the health of the golf business.
The rounds played study will involve the distribution of a survey to every golf course in the United States. Facility operators will be asked to report their total rounds played activity over the 2000 and 2001 periods.
SHARING FINANCIAL STATISTICS The NGF and the NGCOA are also creating an Internet-based data collection tool for golf facilities to use in tracking their own performance and comparing it to local, regional and national statistics.
The system, called NGF InfoNet, will allow users to share data confidentially, view information online and generate ad hoc reports. The firm has partnered with NemEx Inc., a Summit, NJ.based Internet application service provider, to develop NGF InfoNet. The service will ultimately replace the data collection that the NGF has done over the past 20 years through its paper-based “Operating and Financial Performance Profiles of Golf Facilities.”
Copyright United Publications, Inc. Mar 2002
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