Use of SMS continues to expand in India

Use of SMS continues to expand in India

The use of SMS continues to expand in India with outbound SMS volumes growing by more than 200 per cent.

The importance of the service, according to the global research company Gartner, grew by 200.8 percent year-on-year to hit 7.39 billion messages in 2003. This is equivalent to 35.8 outbound SMS messages per cellular connection per month, the UNI, cited the figures.

Gartner expects that there is ample room for growth given that the usage level is still lagging behind that of other developing markets in Asia Pacific. China, for example, posted 55.9 outbound SMS messages per cellular connection per month while the Philippines recorded a massive 189.4 outbound SMS messages per cellular connection per month.

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