Chinese handset company moves into Indian market

Chinese handset company moves into Indian market

Chinese handset company Kejian has entered into a strategic partnership with India’s Rajgarhia Group to market its GSM-based mobile phones in the growing Indian market.

“Rajgarhia Group will be the sole distributor for Kejian phones in India and SAARC. When the market picks up further at a later stage, Rajgarhia Group would also mull a joint venture for assembling or manufacturing,” P K Rajgarhia, Chairman of the Rs 500 crore Rajgarhia Group, said in New Delhi, according to India Express.

According to him, the company has set an ambitious goal to sell 250,000 units in India in the first year of operation.

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