A.M. REPORT; C&W fosters credit card services – Cable & Wireless offers long-distance calling-card services

A.M. REPORT; C&W fosters credit card services – Cable & Wireless offers long-distance calling-card services – Company Business and Marketing

Cable & Wireless is blurring global borders with new services aimed at easing the hassles of world travel. The international carrier is installing Priority Call Management’s platform throughout its network, which will extend use of credit card-based services.

In late 1998, PCM installed its first node into C&W’s network. The international carrier plans to add two nodes by the end of 1999. One system will be deployed in Philadelphia in August; the other will be deployed in Sydney, Australia in late November.

Currently, each of C&W’s international markets has independent platforms. Once PCM’s systems are in place, customers can use the same card for service in Australia, the United Kingdom and the United States.

“New York residents will be able to dial a local access number in Sydney, and our system will ping our database and identify the customer and all his information,” said Mary Sullivan, director of marketing communications at PCM. “The database will send the information to the local system and rate the call as well as provide other relevant information to the customer.”

With these new prepaid and postpaid calling card services, C&W is taking on a market filled with big names, including AT&T, MCI WorldCom, Global One, BT and Telestra.

However, the carrier is projecting double-digit percentage growth during the first year of deployment, said Rick Flamand, vice president of global card marketing at C&W.

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