PEOPLE – appointments, various companies

— Infinium Labs, Sarasota, Fla., a leading video game producer, named David Frederick its new chief marketing officer. Frederick was previously CEO of Sound Werx Applied Technologies. In his new position, Frederick reports to Timothy Roberts, Infinium Labs’ chairman and CEO.

— Ziff Davis Media, New York, named Martha Schwartz vice president of its customer/conference group. Schwartz was previously group sales director of Ziff’s enterprise group, which includes such magazines as eWeek, Baseline, and CIO Insight. The customer/conference group produces over 120 events annually for IT buyers and technology influencers. Schwartz will report to Sloan Seymour, senior vice president of the enterprise group.

In other Ziff Davis news, Randy Zane was named director of communications. Zane assumes the position that had been vacated in early September by Aimee Levine, who left the company to head of communications for Fast Company. Zane had previously been a public relations manager at Ziff Davis. Prior to joining Ziff Davis, Zane held seniorlevel public relations positions at Sirius Satellite Radio, Fitzgerald Communications and CMP’s PC Expo. Zane will report to Ziff Davis chairman and CEO Robert Callahan.

— Broadband connectivity provider FiberNet Telecom Group, New York, named Tom Brown senior vice president of sales and marketing. Brown joined FiberNet in 1999 and was most recently the company’s vice president of sales. Brown replaces Joe Leuci who resigned. He will report to FiberNet CEO Michael Liss.

— James Heekin was named to the newly created position of president and chief operating officer of Euro RSCG Worldwide, New York. Heekin joins Euro RSCG from McCann Erickson, where he served as chairman and CEO. Heekin reports to Euro RSCG chairman and CEO Bob Schmetterer. Euro RSCG handles advertising for Intel, Xircom, Palm and Yahoo! McCann Erickson is the agency of record for Microsoft, AMD and Avaya.

— Marketing consultancy Organic, San Francisco, named Adam Turinas managing director of its New York office. Prior to joining Organic, Turinas ran his own IT consultancy that served clients such as Cisco and Microsoft. He reports to Mark Kingdon, CEO of Organic. Organic’s high-tech clients include AltaVista, Ubisoft, and Intuit.

— Interactive marketing agency Modem Media, Norwalk, Conn., named Bill Firing and Mi Michael Maher vice presidents of its marketing strategy group. Firing will be based in Modem’s San Francisco office and Maher will operate out of the company’s Norwalk headquarters. The two will work to improve Modem’s interactive marketing strategy and programs for its client base, and will report to Modem’s CEO Marc Particelli. Firing joins Modem from SF Interactive, San Francisco, where he was a senior vice president. Maher comes to Modem from Draft Worldwide, Chicago, where he was senior executive vice president and director of digital services. Modem has worked with such high-tech clients as IBM, Philips Electronics and Sprint.

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