New Research Report Studies Effectiveness Of Readerships For Technology Publications – Brief Article
The Center for Media Intelligence, Salt Lake City, released a report earlier this month that measures the effectiveness of readerships for technology publications.
The Quality of Circulation Report was created by CMI founder Mike Hiatt who is the vice president of media services at Salt Lake City ad agency B/O/W/G. The report uses audit reports filed by technology magazines with BPA International.
The report compares the motivation level of subscribers and publishers of qualified controlled circulation publications.
The report, which costs $210, studies and assigns ratings to publications based on their subscriber’s motivations to re-apply for subscriptions and each magazine’s annual subscriber turnover rate.
Ziff Davis Media’s eWeek and CMP Media’s Network Magazine had perfect scores for subscribers who are motivated to re-applying for their magazines annually.
“According to BPA rules, subscribers can remain on a magazine’s subscription list for three years before they can be removed unless they have either filled out a re-subscription survey or have had the magazines contact them and re-subscribe verbally over the phone. To a media planner, it’s important to know which publications are re-qualifying their subscribers on an annual basis,” Hiatt said.
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