New Mexico Software Launches $400,000 Print And Online Ad Campaign With Forbes

New Mexico Software Launches $400,000 Print And Online Ad Campaign With Forbes

New Mexico Software, Albuquerque, N.M., will launch a print and online ad campaign in Forbes magazine and on Forbes.com later this month to support its DoorS digital filing cabinet software and devices.

DoorS is a digital filing software program used in digital storage devices manufactured by Toshiba. New Mexico Software chief executive officer Dick Govatski said the campaign was developed in-house and will run in the Forbes print and online properties through September. Govatski said his company will spend approximately $400,000 on the effort, with plans to expand the campaign beginning in the third quarter.

“As a reader, I’ve always like Forbes magazine. Our DoorS product line is directed at corporate IT decision-makers, and we feel Forbes’ readers best fit the demographic we want to go after,” Govatski said.

The online ad effort begins later this month, with print ads appearing in the March issue of Forbes.

Govatski said the first phase of the campaign is to gain name recognition with IT executives and build the company’s vendor distribution channel.

“We want to reach as many people as possible. This campaign was designed to create a buzz for DoorS so executives will start to look for it and ask their IT vendors about it,” Govatski said.

In addition to the ad campaign, New Mexico Software will host a dozen business breakfast seminars featuring Forbes editors called “Breakfast with the Editors.” The first breakfast is scheduled at Forbes’ Burlingame, Calif. offices in March.

“We’re pleased that New Mexico Software chose both our print and online products to synergistically launch the company’s ad campaign. Forbes is one of the most trusted information resources for business leaders,” said Forbes.com chief advertising officer Bill Flatley.

The New Mexico Software campaign is the second major high-tech ad campaign Forbes has won recently. Earlier this month Sun Microsystems bought every available ad space on Forbes.com for a four-hour period to hype a Web seminar it ran on its own Web site.

New Mexico Software can be contacted at 505-255-1999.

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