INTERACTIVE – Switchboard.com – Weather.com – Google

INTERACTIVE – Switchboard.com – Weather.com – Google – Brief Article

— Search engine Google signed marketing agreements with Switchboard.com and Weather.com. Google’s contextual advertising will appear on the two Web sites and the companies will share in the revenue generated from the click-throughs visitors make on those ads. The deals are part of Google’s new AdSense advertising program that places its paid-for ads on other Web sites. AdSense is a direct competitor to Overture’s Content Match ad program.

— MSNBC.com has reached an agreement to use Seattle-based WebRelevance’s contextual advertising technology to target its ads more efficiently from its MSN Shopping Web site to online shoppers. The contextual ad technology is similar to technologies being used by Overture and Google. The deal calls for use of WebRelevence’s RelevenceServer platform, which will match MSN Shopping offers to content that will be displayed on MSNBC.com. MSNBC.com has a similar ad agreement with Sprinks.com.

— The Direct Marketing Association has asked its members to urge New York Senator Charles Schumer to drop his proposal for a do-not-email registry similar to the recently passed federal law for a do-not-call list for telemarketers. The DMA has asked its New York-based members to sign a letter to the senator that raises the organizations’ concerns over the negative consequences such a bill ould have on commerce in the state. The DMA asked members outside New York to send letters to the senator expressing how the bill would affect businesses in their states. Public opinion seems to be with the senator despite DMA’s pleas. A recent survey from InsightExpress showed 80% of people who signed up for the do-notcall registry favor a similar do-not-e-mail list for unsolicited e-mails.

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