Casio Picks Margeotes Fertitta & Partners For $3 Million Ad Account; Pentax Picks Della Femina

Casio Picks Margeotes Fertitta & Partners For $3 Million Ad Account; Pentax Picks Della Femina

Casio Inc., Dover, N.J., has selected New York-based Margeotes Fertitta & partners as its new ad agency of record for its estimated $3 million ad account.

Rotter-Kantor, New York, had been the incumbent on the account but did not participate in the review. Other agencies that had pitched for the account included the New York offices of The Wolf Group and Hill Holliday Connors Cosmopulos. Roth Associates, New York, was the consultant on the review.

A new multi-media ad campaign for Casio created by MF+P is set to launch in late spring. Casio is best known for its digital watches but also produces a full line of computers, digital cameras, digital musical devices, digital cash registers, TVs and software. All of these products will be showcased in the upcoming campaign.

MF+P handles roughly $220 million in annual billings and also handles advertising duties for AT&T Wireless’ SunCom account.

Pentax USA Picks New Agency For $4 Million Account Camera maker Pentax USA, Golden, Colo., named Della Femina Rothschild Jeary & Partners, New York, as its new ad agency of record for its estimated $4 million ad account. In addition to producing high-end camera lenses, Pentax also manufactures digital cameras, computer scanners and printers.

Launch, Denver, had been the incumbent on the account but did not participate in the review. Other agencies that had made pitches included Vitro Robertson, San Diego, and Kirshenbaum Bond & Partners West, San Francisco.

A new retail and trade ad effort from Pentax is expected by March.

IT Event Group Selects Waggener Edstrom For PR Work The World Congress on Information Technology 2006 Inc., a high-tech non-profit group based in Austin, Texas, named IT public relations firm Waggener Edstrom Strategic Communications, Redmond, Wash., its agency of record.

The WCIT will hold its next meeting in Austin in 2006 and Waggener Edstrom will be responsible for a broad range of public relations efforts, including developing national and international awareness, enhancing press releases, handling analyst relations, and supporting media campaigns.

Billings for the account are estimated at $1.5 million.

Accounts In Review Regional wireless telephone service provider Cellular South, Jackson, Miss., identified six agencies that are pitching for its estimated $12 million ad account. Atlanta-based Fletcher Martin Ewing is the incumbent on the account but will not participate in the review.

Contenders for the account include Arnold Worldwide, Mullen, both in Boston, Crispin Porter + Bogusky, Miami, Cramer-Krasselt, Chicago, WestWayne, Atlanta, and Archer>Maimo, Memphis. A decision is expected by the end of this month.

Video game publisher Bandai America, Cypress, Calif., has placed its $15 million ad account into review. J. Walter Thompson, New York, is the incumbent and will defend. Other contenders include Colby & Partners, Santa Monica, Calif., and Dailey & Associates, West Hollywood, Calif.

A decision on the account is expected by March.

Travel/hospitality Web site Hotels.com placed its $55 million ad account into review. Previously advertising was done in-house. No contenders have been identified as yet and a decision date has not been set.

COPYRIGHT 2004 RR Bowker

COPYRIGHT 2004 Gale Group