Case Studies for Business
All the reviews published in ‘Teaching Business and Economies’ are now available on the TES BookFind CD ROM, published termly by Book Data Ltd., Northumberland House, 2, King Street, Twickenham, TW1 2RZ, in association with The Times Educational Supplement. Reviews are linked to book titles on the CD – Executive Director
Case Studies For Business, Neil Denby and Peter Thomas, Hodder and Stoughton, 2002, 110 pages, paperback, L41.99, ISBN 0340803819.
This book has been designed to provide a fully photocopiable flexible resource for the teaching of Business Studies. It is particularly suitable for GCSE Business Studies, GNVQ Foundation and Intermediate Business Studies and Applied GCSE Busines, although material can be adapted for AS, A2 and AVCE courses. Each of the case studies focuses on a particular area of business eg production, human resource management, business aims, and marketing.
The format and style of the book is user friendly for most students. Each case study is self contained and carries all the information needed. The exercises can be used in class, as homework, as key skills or citizenship activities, as revision exercises before exams, or after a particular topic has been taught. The student is presented with an outline of the topic area, then the case study of a business and then the activities. The layout is clear with tables, diagrams, interviews, reports, figures, charts and graphs. Some of the case studies are quite long, however, and lower ability students may struggle with the text.
The case studies are given titled paragraphs to aid the students and all have key terms and Handy Hints sections to further aid the students’ learning and revision of the topics covered. The biggest strength of the resource lies in the activities for each case study. There are several of them each time, so the teacher can pick and choose according to resource constraints. The variety of the activities for each case study is excellent; all of them provide an interesting real life situation for students to examine. The general layout of the activities is clear but photocopying them for every student could prove expensive.
Some of the activities could also be used as stand alone activities, often with very little modification.
The case study book is a very useful resource for any Business Studies Department to own. I would certainly use any of the case studies, particularly as extended pieces of work at the end of topics to check and reinforce students’ learning. The case studies are realistic and the activities are of an excellent quality, making this purchase good value for money. I recommend this book wholeheartedly.
Deborah Holland, The Pingle School, Swadlincote
Copyright Economics and Business Education Association Summer 2003
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