2007 ERNST & YOUNG ENTREPRENEUR OF THE YEAR(R): Evan Knoll, Racing to the top
Tavierne, Randall L
EVAN KNOLL President & Owner
Torco Racing Fuels Inc.
What started as a simple family business for Evan Knoll has turned into a high-octane fuel blending, storing and resale facility.
Knoll was a master distributor for Sunoco from 1987 to 1995 when he got the itch to develop a fuel that would make things go faster.
The result was Torco Racing Fuels Inc.
Torco has become one of the top private energy reserve movers in the country. Knoll has blended his own fuels and currently has 13 patents and trademarks on race fuel and performance products.
The company has stretched into car-care products, power products and additives along with complementing apparel and merchandise lines. Knoll also owns and operates Knoll Gas and Propane, which is a wholesaler and retailer of propane products servicing the state of Michigan.
The company constantly deals with the ever-changing prices of fuel and crude oil, and competition from some of the world’s largest fuel suppliers, such as Sunoco, Citgo and Shell. The company deals with such obstacles by providing a first-class product, competitive prices and first-class customer service.
Knoll has always had a passion for fast cars and the sport of automotive racing. He is a licensed driver himself and understands the drive and desire of competition. In 2004, Torco embarked on a national brand campaign to bring its products to the forefront of motor sports. By the end of 2006, Torco not only met the anticipated goals of branding and sales but also exceeded them.
The company is the official fuel supplier of IHRA, Monster Jam, AMA Super Cross and many of the premier racing facilities in the country.
HOW TO REACH: Torco Racing Fuels Inc., www.torcoracefuels.com or (269) 423-7737
Copyright Smart Business Network Jul 2007
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