The Mao of business; guerrilla marketing techniques for the new China
The Mao of business; guerrilla marketing techniques for the new China.
Levenda, Peter.
Continuum Publishing Group
2007
220 pages
$24.95
Hardcover
HF5415
Florida-based author Levenda has been involved in trade with China since 1984 as a representative in China for General Electric, Digital Equipment Corporation, Ericsson, and Legrand. He argues that many available books on China and Chinese business concepts are based on the ancient Chinese classics, and, while of value, fail to recognize that Chinese people raised in the years after the 1949 Communist revolution were guided not by the Chinese classics but by the spiritual and ethical principles set down in Chairman Mao Ze Dong’s Little Red Book. Levenda offers Western business people a number of strategies for successfully doing business in China, based on several key points from Maoist theory and philosophy.
([c]20082005 Book News, Inc., Portland, OR)
COPYRIGHT 2008 Book News, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
