The manual of strategic planning for museums
The manual of strategic planning for museums.
Lord, Gail Dexter and Kate Markert.
This guide covers strategic planning for museums, with discussion of why they need strategic plans, the roles and responsibilities of those involved, and an outline of a ten-step process. Further explained are methods for use by the museum board and staff leadership, cultivating strategic thinking, aspects of the strategic planning retreat, writing the plan, implementation, and evaluation. The last chapter focuses on troubleshooting. The book is aimed at management, staff, trustees, volunteers, and donors; government and foundation staff, professional colleagues and service providers, and community and institutional partners; and teachers and students. Case studies are included by contributors from specific museums in the US and Europe. Lord is affiliated with a cultural planning firm and Markert is associated with the Walters Art Museum in Baltimore.
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