The financial times guide to strategy; how to create and deliver a winning strategy, 3d ed
The financial times guide to strategy; how to create and deliver a winning strategy, 3d ed.
Financial Times Prentice Hall
Entrepreneur/investor Richard Koch uses plain language to explain how to create a successful business strategy at both the corporate and business unit levels. For the third edition, the section on corporate strategy has been completely rewritten to reflect new insights. The second half of the volume contains alphabetically arranged entries on influential strategic thinkers, concepts, tools, and techniques. Koch concludes by assessing the implications of the Internet for business strategy in the 21st century.
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