Retail management; principles and practices

Retail management; principles and practices

Retail management; principles and practices.

Ed. by R. Sudarshan et al.

New Century Pub. (Delhi)


264 pages




In India it appears consumers, and the over 5 million retail establishments they use, are beginning to recognize that small local establishments, favored for their convenience and by tradition, are being joined by big-box stores and supermarkets in rapid numbers. As a result the structure of the Indian retail economy is changing substantially in how it thinks of its markets and how it relates to its suppliers. This collection of 20 papers includes such topics as retail equity and retail loyalty, modern retailing, information technology, the rise of consumerism, banking strategies, problems specific to Indian retailing, customer retention, emerging trends, the role of foreign direct investment, organized v. unorganized retailing, future growth in retailing, and electronic retailing. This would interest business students and foreign investors as well as retailers.

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