Organizational Discourse: A Language-ideology-power Perspective
Organizational discourse; a language-ideology-power perspective.
Fox, Renata and John Fox.
To describe the discourse of corporations and their employees, the authors draw on theoretical linguistics, sociolinguistics, critical discourse studies, the theory of ideology, the ethnography of communication, and media and organizational studies. They then develop a theory of discourse from a language-ideology-power perspective, which they apply to specific examples, such as IBM and Shell. They also discuss the adaptation of corporate discourse to issues of globalization and gender.
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