Media argumentation; dialectic, persuasion, and rhetoric

Media argumentation; dialectic, persuasion, and rhetoric

Media argumentation; dialectic, persuasion, and rhetoric.

Walton, Douglas.

Cambridge U. Pr.

2007

386 pages

$28.99

Paperback

BC177

Walton (philosophy, U. of Winnipeg, Canada) has written extensively on argumentation, logic, and artificial intelligence and has received recognition for his contributions to research on fallacies and informal logic. Here he brings the depths of his scholarly thinking to various facets of mass media, in particular the arguments used widely to persuade the public that something is true. He looks closely at propaganda, appeals to fear and pity, political discourse, arguments based on popular opinion, and public opinion polling, analyzing numerous cases to demonstrate the components of persuasion. Following a detailed discussion of how logic, rhetoric, and dialectic have been used and understood, the text delves into examples of argumentation in popular media that include television, blogs, and the Internet. Recent artificial intelligence and computing approaches to communication enrich Walton’s model, which will be of interest to a diverse audience.

([c]20082005 Book News, Inc., Portland, OR)

COPYRIGHT 2008 Book News, Inc.

COPYRIGHT 2008 Gale, Cengage Learning