Consumer Psychology In Behavioral Perspective

Consumer Psychology In Behavioral Perspective



Consumer psychology in behavioral perspective. (reprint, 1990).

Foxall, Gordon.

BeardBooks, [c]2005

228 p.

$34.95 (pa)

Without arguing that behaviorist explanations are better than those of cognitivism, Foxall (psychology, Cardiff U., Wales) explores the contribution to consumer research of the experimental analysis of behavior, in which the causation of behavior is attributed to factors external to the individual. Cognitive explanations, which ascribe observed action to intrapersonal information processing, have prevailed since the Skinner/Chomsky debates of the middle 20th century. The 1990 edition was published by Routledge, London.

COPYRIGHT 2005 Book News, Inc.

COPYRIGHT 2005 Gale Group