A Practical Guide to Jobs and Job Opportunities in the Broadcasting Industry

This Business of Broadcasting: A Practical Guide to Jobs and Job Opportunities in the Broadcasting Industry

HE8689

2004-107249

0-8230-7730-6

This business of broadcasting; a practical guide to jobs & job opportunities in the broadcasting industry.

Mogel, Leonard.

Billboard Books, [c]2004

334 p.

$27.95

This guide provides industry background and career advice in a three sections. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising sales and ratings, and new technologies. Part three, on pursuing a career in broadcasting, includes information on colleges and universities, internships and scholarship programs, opportunities for women and minorities, useful industry publications, and unions. For each field, specific job functions and salaries are discussed along with advice on breaking into the business. Website information and a bibliography are appended.

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