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Morrisons–safely on its way? Morrison’s purchase of Safeway will change the face of the grocery market, but it is Sainsbury’s, the third-largest chain, that will be the worst affected.

It seems that the fate of supermarket chain Safeway has been sealed following William Morrisons’ 3bn [pounds sterling] offer for the chain, made just before Christmas. It signals the end of a year-long takeover battle for the supermarket.

The deal has yet to be finalised, but it’s set to change the landscape of the UK’s 80bn [pounds sterling] supermarket and grocery sector. The battle to be in the top three has just got tougher.

The latest figures from consumer data company Consodata show that the average monthly spend on the main grocery shop is 198.81 [pounds …

COPYRIGHT 2004 Gale Group

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