ShopLocal brings Web to store marketing to retailers
CrossMedia Services, a
provider of Web-based marketing solutions for national and local retailers, is
with a nationwide network of co-branded ShopLocal Web sites, initially including
nearly 150 Gannett Co. Inc., Knight Ridder Inc. and Tribune Company Web sites. Retailers will be able to connect with shoppers through
inStore.com, from American Online, which features a link to ShopLocal.
Brian Hand, CrossMedia CEO said, “ShopLocal.com gives retailers access to
millions of shoppers who use the Internet to gather information online but
prefer to buy at a local store.”
ShopLocal employs a zip-code search engine allowing users to find stores
within a specific radius. Retailers can use ShopLocal.com to find shoppers who
search by product category, store or brand name. The site is updated daily to
reflect current sales. It also allows consumers to create personal shopping
lists online that they can print and bring to stores. Consumers can receive e-
mail alerts for sale items and favorite stores.
ShopLocal’s content is based on the same material retailers use for sales
and promotions, such as circulars, catalogs, run-of-press ads and direct mail.
“For retailers, the beauty of it is they can use ShopLocal’s power
without investing a lot of time, effort or money. And for retailers with an
existing Web site, it’s a strategic complement to their online marketing
presence,” said Hand.
Hand said ShopLocal will add retailers on a regular basis and expects to
announce additional network partners such as portals, online directories and
other newspaper publishers.
Copyright © 2005 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in Publish.