Searchfeed releases geo-targeting tool
pay-per-click search advertising provider, has released a new geo-targeting tool
to give advertisers ‘cross-continent’ ad reach in regard to providing access to
their products and services via foreign markets. Brian Brickley, content
distribution manager, noted, “This tool will expand what an advertiser can do if
they’ve got products unique to the European market. It gives them the option of
removing sources if they’re not getting good traffic, or adding more as they’re
getting more traffic.” The countries advertisers can pick from currently include
France, Germany, Italy and Spain.
“Our network has historically been focused on serving the United States
and other English speaking countries,” stated Rachel Lyubovitzky, market
research analyst at Searchfeed.com. “However, as the PPC industry expands within
the global economy, we are focused on aligning our strategies with our
advertisers’ needs, providing them with a broader span of outlets to market
their products and services.”
Searchfeed.com has the new geo-targeting technology on exhibit at this
week’s interactive advertising trade show, AD-Tech, November 8-9th
at the New York Hilton Exhibit Hall, Booth 240.
The new tool can
be accessed through the Searchfeed.com advertiser interface under the “Campaign
Reach” section. Advertisers with products or services appropriate for European
markets can opt-in to the list of countries currently on the Searchfeed.com
Copyright © 2005 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in Publish.