Viking Adopts New Name & Tagline – Viking Sewing Machine AB

Viking Adopts New Name & Tagline – Viking Sewing Machine AB – Brief Article

CLEVELAND – Viking Sewing Machine AB has adopted a new tagline, “Changing the World of Sewing,” to accompany its new name, VSM Group. The company is a manufacturer of sewing and embroidery machines, related software and accessories for the home sewing market.

VSM Group is the parent company to Husqvarna Viking, Pfaff and White Sewing Machines. In the United States, its subsidiary, Viking Sewing Machines Inc. will be changed to VSM Sewing Inc.

The name-change is the first of many steps the organization is taking to prepare for an initial offering on the Stockholm Stock Market.

For more information about VSM Group and its subsidiaries, visit www.vsmgroup.com.

COPYRIGHT 2002 PRIMEDIA Business Magazines & Media Inc. All rights reserved.

COPYRIGHT 2003 Gale Group