Acrobat Elements licensing minimum drops to 100
Adobe reduced the minimum buy for Acrobat Elements from 1,000 in version 6–the debut version of Elements–to 100 in
Acrobat director of product marketing Pam Deziel says that the licensing
change was made to make it more inclusive for enterprise, after Adobe customers
“made a compelling case” that it would be used at the departmental level in
large corporations, and that smaller businesses might buy in.
“When we originally developed Elements, we envisioned it as the
corporate-wide solution for simple PDF generation,” she says. “We really
intended it an enterprise product, but over time we’ve come to see it more as an
appropriate departmental solution to allow every one in a department to have PDF
generation capability, or for small and medium-sized businesses. So we’re trying
to address a broader set of customers with that product by lowering the
While Deziel did not indicate Adobe plans to release a single-user
license box for retail–a la Photoshop Elements or Premiere Elements–in the
future, she did point out that, under OEM agreements, both HP and Dell offer
single copies of Acrobat Elements as upgrades from Reader for purchasers of
certain new computers.
Copyright © 2005 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in PDFZone.