Great White shark recognition promotes recycling – International Paper Co – Company Business and Marketing – Brief Article
The Great White family of recycled papers from International paper has a new packaging design. The brand’s shark symbol is featured twice–once swimming through the recycling mark and again in abstract form in a new logo. Color panels against a deep blue background identify each of the three different paper grades, and graphics illustrate appropriate applications.
“Consumers have responded strongly to the Great White message that you don’t have to sacrifice quality to be earth-friendly,” said brand manager Donna Wenzel. “These packages will make it easier to find what many people already call ‘shark paper’ on the shelves of office supply superstores, food and drug chains, and mass merchandisers.” The Great White paper line offers a full range of laser and multiuse papers for business and home offices.
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