SmartMoney Names NWF as Top Environmental Charity – National Wildlife Federation

SmartMoney Names NWF as Top Environmental Charity – National Wildlife Federation – Brief Article

Among large environmental organizations, NWF does the best job of responsibly spending its supporters’ money, according to SmartMoney magazine.

NWF was honored for spending nearly 90 cents of every dollar it receives directly on educating, inspiring and assisting people to conserve and restore wildlife and wild places.

The magazine selected NWF as tops in the environmental category from among a pool of the 100 largest U.S. charities, based on 1998 revenue. Winners were those found to channel the highest percentage of public donations directly into programs, spend the lowest amount of donated funds on fund-raising and hold the fewest public donation dollars in savings.

“We understand that our 4.1 million members and supporters want their gifts to generate real results for people and wildlife, and we do everything possible to make that happen,” says Lawrence J. Amon, NWF’s chief financial officer.

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