MSN Looks to Online Gaming Subs for New Revenue
Mary Jo Foley
From Microsoft Watch: While Microsoft execs said they were upbeat about MSN’s performance, especially thanks to Microsoft’s online advertising revenue windfall, MSN is looking for new ways to grow its revenue stream beyond advertising. Its strategy? Add more subscription services to its repertoire. This time, the Redmondians are looking to gaming subscriptions to build the MSN coffers. Meanwhile, get the full scoop on Microsoft’s FY 2004 Q3 earnings for all seven of its business units here.
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Copyright © 2004 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in Microsoft Watch.