Shire gives its ADHD site an interactive makeover

Shire gives its ADHD site an interactive makeover

McGuire, Stephen

SHIRE HAS revamped its attention deficit hyperactivity disorder (ADHD) awareness Web site to offer users a more interactive experience. offers consumers a chance to ask questions about ADHD to various disease experts, including physicians, psychologists, nurses and advocates. Consumers who electronically submit their questions receive an e-mail response within 10 business days.

New features include links to a celebrity endorsement from Ty Pennington of ABC’s popular reality show Extreme Makeover. After clicking on a link at the site, consumers are redirected to a Web page for Shire’s ADHD drug Adderall XR.There, they can view a video clip of Pennington talking about his personal struggle with being diagnosed with ADHD.

“With drugs like Adderall XR, it’s truly a transformation,” Pennington states in the video. “It’s changed my life.” and the Ty Pennington page at give con- , sumers a chance to sign up for Shire’s “ADHD and the Family: A Blueprint for Success” brochure, which features information about aspects of the disease.

Shire last month planned to host its seventh annual “ADHD Experts on Call Day” via a telephone hotline to complement its online awareness campaign. The hotline works in a similar fashion to the Web site, providing consumers with expert answers to ADHD questions. A confidential, online version of the phone hotline forum was also scheduled. -Stephen McGuire

Copyright CPS Communications Oct 2005

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