Shire gives its ADHD site an interactive makeover
McGuire, Stephen
SHIRE HAS revamped its attention deficit hyperactivity disorder (ADHD) awareness Web site to offer users a more interactive experience.
ADHDExpertsOnCall.com offers consumers a chance to ask questions about ADHD to various disease experts, including physicians, psychologists, nurses and advocates. Consumers who electronically submit their questions receive an e-mail response within 10 business days.
New features include links to a celebrity endorsement from Ty Pennington of ABC’s popular reality show Extreme Makeover. After clicking on a link at the site, consumers are redirected to a Web page for Shire’s ADHD drug Adderall XR.There, they can view a video clip of Pennington talking about his personal struggle with being diagnosed with ADHD.
“With drugs like Adderall XR, it’s truly a transformation,” Pennington states in the video. “It’s changed my life.”
ADHDExpertsOnCall.com and the Ty Pennington page at www.AdderallXR.com give con- , sumers a chance to sign up for Shire’s “ADHD and the Family: A Blueprint for Success” brochure, which features information about aspects of the disease.
Shire last month planned to host its seventh annual “ADHD Experts on Call Day” via a telephone hotline to complement its online awareness campaign. The hotline works in a similar fashion to the Web site, providing consumers with expert answers to ADHD questions. A confidential, online version of the phone hotline forum was also scheduled. -Stephen McGuire
Copyright CPS Communications Oct 2005
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