Although barely a year has passed since Pfizer ushered in the era of the downsized sales operation with the announcement that it would cut its reps by 20%, already the strategy back then of striving to be the biggest seems strangely outdated. But while the market for extra bodies in the field may be waning, there are plenty of other services in hot demand by pharmaceutical sales forces.

Doing more with less means increasing efficiency and that can demand better research, analysis, planning and segmentation, or the implementation of the latest interactive detailing technology. That’s not to say there is no longer a demand for call centers, sample management and fulfillment, sales rep training and contact management systems…

On the following pages is a directory of firms offering a variety of sales support planning and analytics services-from conventional call centers and contract sales forces to state-of-the-art tracking software and innovative rep training programs.

For further information on these companies and products, please refer to the 2007 Pharmaceutical Marketers Directory, from which most of the information in this section was derived.

Details of how to obtain a copy of the PMD can be found on page 4 of this issue (below the “Contributors” section). For listings information and opportunities, call Suzanne Besse at (561) 237-6122 or email

Advanced Concepts, Inc.

8875 N. 55th Street

Suite 200

Milwaukee, WI 53223-2311

Phone 414-362-9640

Fax 414-362-9646



Jeff Wohlfahrt, President

SalesCTRL is a proven CRM solution integrated with Microsoft® Office. SalesCTRL helps manage company and multi-contact information, account relationships, business opportunities, sales forecasting, lead tracking, automated marketing, sales cycle analysis, report generation, appointment scheduling, data synchronization, internet broadcast email, and customer service functions.

Alliance Healthcare Information, Inc.

One Ivybrook Boulevard

Suite 100

Ivyland, PA 18974

Phone 215-347-1100

Fax 215-347-1110



* Jack Thorne, Chairman/CEO

* Mary Anne Greenberg, COO/Pres., 215-347-4014

Alliance is a nurse-staffed, HIPAA compliant call center that handles inbound and outbound programs. Ten years of experience allows us to quickly gather and understand program specifications, confirming functionality, system design and implementation, project specific SOPs for processing and quality control. Alliance specializes in solutions related to drug product information, medical affairs, adverse event and product quality control complaints, patient compliance clinical trial screening, physician detailing, recall and crisis management.

AlphaScrip, Inc.

4222 E. Camelback Road, #H260

Phoenix, AZ 85018

Phone 602-840-9506

Fax 602-840-9508



* Richard W. Kennedy, President

* Bill Kennedy, Dir., Marketing, 212-243-9201

A leader in voucher program administration since 1991, AlphaScrip provides “Pharmacy Dispensed Sampling” certificate programs and patient rebate programs utilizing savings certificates as a promotional tool for pharmaceutical manufacturers. Certificates are typically presented to physicians through sales reps and direct mail, or directly to the patient utilizing the Internet and other DTC promotion vehicles. When presented with a prescription, these certificates entitle the patient to free medication or a rebate, all processed over a state of the art electronic claims processing network. Program offerings are innovative and flexible and include patient starter kits, co-pay discounts, Web-based vouchers/rebates, point-of-sale rebate solutions, patient loyalty and compliance cards and patient assistance programs. AlphaScrip also provides fulfillment, database management, and call-center services. AlphaScrip Advantage Reporting can be tailored to meet the manufacturer’s need, ensuring a useful tool for product promotion teams.

Alta Resources

4341 S. Westnedge Avenue

Suite 1200

Kalamazoo, MI 49008

Phone 920-751-5800, 877-934-6377

Fax 920-727-9954



* Pat Nicholson, VP, Business Development

Provider of customized business-tc-business and business-to-consumer sales, marketing and customer service solutions for pharmaceutical and healthcare companies through a variety of integrated channels (telephone, Web, self-service/automated, etc.), using the latest in CRM and other technologies. Services include product detailing to healthcare professionals, centralized grant/application management, managed care pull-through, field sales support, sample/literature fulfillment, vacant territory coverage, “no-see” physician support, market surveys, database management, diagnostic products promotion, durable medical equipment promotion, lead generation, and inbound 800# programs.

Aptilon Holdings

Division of Aptilon Corp.

460 St Catherine Street West

Suite 801

Montreal, Quebec H3B 1A7, Canada

Phone 514-844-8866, 800-544-8866

Fax 514-844-8264


* Alexandra Malka, Marketing Manager, ext. 239

* Mark Gleason, VP, Corporate Development, 847-331-8628

* Steve Chick, VP, Enterprise Sales, 610-513-5259

Aptilon is the leading provider of alternative sales channels and online physician access programs, designed to connect pharmaceutical, biotech, medical device, and diagnostic sales representatives with targeted health care professionals. Aptilon’s live web-based meetings connect your representatives-using your sales materials-to your targeted physicians. Aptilon reaches your targeted physician audience via our ReachNet network of 450,000+ registered physicians, ensuring efficient, effective, high quality interactions, each of which averages more than 10 minutes in duration. AxcelRx Live provides a unique channel for live rep-physician interactions supported by technology-enabled presentations. Physicians can be accessed outside office hours; from their home, entirely at their convenience.

Arista Marketing Associates

A Publicis Healthcare Communications Group Company

1777 Sentry Parkway West

Dublin Hall, Suite 300

Blue Bell, PA 19422

Phone 215-643-2500

Fax 215-643-7000


* Shelley Spencer, President/COO

* Don Overcash, RPh, VP, Business Development

Arista Marketing Associates specializes in creating new and unique customized outbound and inbound telesales programs that consistently deliver superior results. Our 135 inside sales representatives are highly effective at engaging healthcare professionals in interactive product discussions. These product details act as a catalyst in educating and changing healthcare professional’s behavior. Arista solutions include product detailing programs, vacant territory coverage, audience profiling, managed care pull-through, audience recruitment, and retail and hospital pharmacy initiatives. Arista also provides sample and literature fulfillment as a complement and/or standalone marketing service and provides 100% deliverability as contact information is verbally verified.

Ashfield Healthcare LLC

610 Sycamore Street

Suite 320

Celebration, FL 34747

Phone 321-939-1035

Fax 321-939-1039



* Graham McIntosh, CEO, US Operations

* Paul Chard, President

* Steve Bainbridge, CFO

Ashfield Healthcare, part of the United Drug Group, is an organization you can trust to drive sales and deliver positive, high performance results. Based in Orlando, Florida we are experienced pharmaceutical and medical resource providers, committed to transparent cost-effective solutions, smooth-running processes and straightforward success. We provide a range of services designed specifically to meet your sales force needs, whether you’re looking for contract sales teams to enhance your existing sales force, nurse advisors to help you make better use of healthcare resources, sales force effectiveness programs to measure your company’s performance, vacant territory management programs or quality sales force recruitment – we can provide the solutions. If you are looking for a quality service provider to solve your market needs and require additional sales strength without compromising quality or flexibility, please contact us for more information.

AXIOM Professional Health Learning LLC

790 Township Line Road

Suite 175

Yardley, PA 19067

Phone 267-757-0200

Fax 267-757-2101


* Kevin Kruse, President, ext. 2101

AXIOM develops custom interactive learning solutions for sales training, e-marketing, and patient education.


Division of BVK

250 W. Coventry Court

Suite 300

Milwaukee, WI 53217

Phone 414-228-1990, 888-347-3212

Fax 414-228-7561


* Bob Gessert, President, 414-247-3877

BVK/G is a full-service life sciences marketing agency. Integrated DTC/DTP and professional marketing services under one roof include research, planning, integrated marketing communications, professional education and sales education for pharmaceutical, biotechnology, biologic and medical device brands.

Caswood DirecTeam CSO

811 Ayrault Road, Suite 2

Fairport, NY 14450

Phone 585-425-0332, 800-390-5660

Fax 585-223-2601


* Isabel Casamayor, President & CEO

* Patrick Bolger, RPh, Director, New Business Development

A full-service contract sales organization that offers innovative and customized field-based solutions to the biopharmaceutical and healthcare industries. Caswood’s DirecTeam CSO will build and manage all aspects of full-time or part-time sales teams for startup operations, sales force expansions, pilot sales projects, and specialized supplements to an existing sales team. DirecTeam CSO is committed to recruiting, hiring and training sales professionals who exceed our clients’ expectations. Additionally, DirecTeam CSO has extensive experience working in the area of recruiting and managing health care professionals for unique field based assignments such as delivering point-of-care education and representing our clients at industry conferences. In support of our field based teams, DirecTeam CSO expertise extends to include: planning and analytics, sales team data collection and management, and sample management and regulatory compliance. Caswood can also coordinate programs for our clients when a need for telemarketing arises. DirecTeam CSO has over eleven years of experience successfully meeting the short-term and long-term promotional needs of our partners in the pharmaceutical industry. Our clients receive a level of innovative and personal attention that is unmatched by other CSO’s.

CCG MetaMedia, Inc.

625 Avenue of the Americas

New York, NY 10011

Phone 212-268-2100

Fax 212-268-2105



* Steve Rothman, President/Creative Director

* Jeff Bogursky, CEO/CFO

* Buzz Woods, EVP, Sales & Marketing, ext. 201

CCG’s Integrated team of pharmaceutical marketing, medical and media professionals delivers award-winning interactive/online programs that are creatively compelling, scientifically rigorous and strategically focused, including: Medical Education: peer-to-peer programs; MOA and disease progression animation; lunch and learns; e-seminars and Web casts. Sales/Marketing Team Communications: POA and semester cycle tools such as interactive sales aids and objection handlers; team product intranets; motivational and launch videos proscape certified content provider for closed loop marketing. Sales Training: multimedia training CDs; online training modules; role-play vignettes. Exhibit Programs: educational media programs; interactive kiosks, large-scale media displays.

CEGEDIM Strategic Data

Division of Cegedim Group

580 Sylvan Avenue

Englewood Cliffs, NJ 07632

Phone 201-871-5913, 888-246-2266

Fax 201-871-0773


* Milena Brankova, Regional Director, North & South America, ext. 16,

* Barbara A. Sudovar, Director, Marketing Services, ext. 39,

* Guillermo Orlanski, Director, Business Development, ext. 38,

CEGEDIM Strategic Data (CSD) offers clients “the power of strategic integration” with offices in 30 countries on 6 continents. Our expertise in Promotional Research is unparalleled, as we integrate our CAM promotional audited data with our qualitative and quantitative study designs. CSD’s primary research is creative, strategic and can be crossed with our longitudinal patient level data (THALES). Our syndicated ZOOM Market Reports provide clients with valuable insight into a variety of therapeutic markets. Our actionable recommendations continue to bring clients considerable success.

closerlook, inc.

212 W. Superior Street, Suite 300

Chicago, IL 60610

Phone 312-640-3700, 800-303-1052

Fax 312-640-3750


* Sanjeev Ahuja, VP, Client Services, 312-640-3847

Strategic communications and integrated marketing programs, Integrated eDetailing, learning strategy and development, content development and management, user experience strategy and design, information design and architecture, cross-platform Internet and Web services application development, Microsoft Gold certified partner program.

Convergys Corporation

201 E. Fourth Street

Cincinnati, OH 45202

Phone 800-344-3000



* Teresa Williams, Lead Desk Manager

Provides customer relationship management software and services that add value by leveraging knowledge and information to bring clients closer to their customers throughout the entire customer life cycle. Offers “best in class” inbound and outbound direct marketing telephone services via customized, dedicated consumer and business-to-business solutions. Complete suite of customer contact services utilize advanced technology and market research for a flexible, client-focused approach.

FFF Enterprises

41093 County Center Drive

Temecula, CA 92591

Phone 951-296-2500

Fax 800-418-4333


* K-B Gressitt, Media Contact

A multidimensional healthcare company, delivering innovative solutions in biopharmaceutical management and distribution, health information management and consumer healthcare services.

Granard Pharmaceutical Sales and Marketing

1500 MeetingHouse Rd

Sea Girt, NJ 08750

Phone 800-510-3401



* Stephen Flood, CoFounder/President

* Matt Regan, Co-Founder/VP

* Bill Barish, EVP, Business Development

A full-service outsource sales and marketing company focused on supporting brand and generic pharmaceutical companies. Unique in that it offers a complete turnkey service to help launch new products and new companies. Monitors client sales, as well as scrutinizes the competition in order to anticipate and recommend changes to the sales, marketing and promotional strategies.

Health Products Research, Inc.

Vantage Court South

200 Cottontail Lane

Somerset, NJ 08873

Phone 888-5344148



* Leonard J. Vicciardo, President/COO, Ventiv Pharma Analytics

* James Charnetski, VP/Managing Director, Market Research

* Peter Valko, VP/Managing Director, Analytics

Founded in 1973, Health Products Research® (HPR®) is an experienced leader in strategic consulting to the pharmaceutical, biotechnology, and medical products industry. HPR’s advanced technology integrates market research, physician segmentation, promotion response measurement, resource allocation, call planning, and sales force alignment to provide empirical support for decisionmaking within the product marketing and sales functions. The professional staff at HPR® is dedicated to maximizing clients’ return-on-investment from its services and includes individuals with advanced degrees in quantitative sciences, experience in pharmaceutical sales, marketing, managed care and new products, and on-site IS/IT design and support responsibilities.

Health Strategies Group

201 S. Main, Suite 5

Lambertville, NJ 08530

Phone 609-397-5282

Fax 609-397-5283



* Rayna S. Herman, Principal

Research and consulting firm working primarily with healthcare product manufacturers. Mission is to help clients succeed by anticipating, understanding, and meeting the needs of customers. Provides data and analysis designed to assist pharmaceutical manufacturers with measuring and improving the effectiveness of sales representatives through the Pharma SFE multi-client research program. Also conducts client-private consulting engagements in the areas of sales representative access to physicians and sales force effectiveness.

Healthcare Information Technologies

2055 Peel Street, Suite 455

Montreal, Quebec H3A 1V4, Canada

Phone 514-932-3232, 888-244-8448

Fax 514-932-3390



* Paul Piche, President, ext. 223

Healthcare Information Technologies (HIT) provides innovative marketing solutions to the pharmaceutical industry, using the latest call-center and learning technologies in a cost-effective manner, one customer at a time. HIT services include inbound and outbound communication programs, database development, 1-800, e-CME, e-Detailing, e-Mentoring, and Chart Audits. Based in Canada, our associates have University-level backgrounds in both Computer and Health Science.

The Hibbert Group

400 Pennington Avenue

P.O. Box 8116

Trenton, NJ 08650-0116

Phone 609-394-7500, 888-HIBBERT

Fax 609-396-7842


* Mario DeVincenzi, VP, Market Development, 609-421-4067,

* Mike Massey, Sr. Director, New Business Dev., 609-421-6018,

The Hibbert Group is a comprehensive marketing services firm employing advanced technological solutions to meet the needs of our clients. Our services include Literature Fulfillment Sample Distribution, and Campaign Management with a focus on Direct-To-Consumer, Direct-To-Physician, and Patient Assistance Programs.

IC Axon

3575 St. Laurent Boulevard, Suite 650

Montreal, Quebec H2X 2T7, Canada

Phone 514-274-4400, 888-421-7691

Fax 514-274-4012


* David A. Pomerantz, VP, Sales, 215-540-0211

* Carole Gins, VP, Operations, ext. 239

Sales force training programs for the pharmaceutical, biopharma and medical device industries. Our solutions range from new hire training and product launches to advanced product and clinical training programs (custom and off-the-shelf). We have expertise in print, workshop and interactive media solutions. Our training programs empower, within regulatory guidelines, representatives with the ability to conduct meaningful sales interactions.

ICT Group, Inc.

100 Brandywine Boulevard

Newtown, PA 18940

Phone 800-201-1085

Fax 267-685-5718



* David Morrell, VP, Sales

* Jim Shannon, President Commercial Sales

* John D. Campbell, EVP, Global Sales

Leading global provider of outsource customer management and related marketing/BPO solutions for the pharmaceutical industry. 40+ operations worldwide, supporting patient care, disease management, wellness and enrollment, database marketing, compliance, adverse event handling and teledetailing programs.

Informa Training Partners, LLC

75 West Street

Walpole, MA 02081

Phone 508-668-0288

Fax 508-668-2155



* Evelyn Nichols, Managing Partner/Co-Founder, 561-626-3316,

* Jennifer Gulbrand, Managing Partner/Co-Founder, ext. 13,

Developer of custom-designed and off-the-shelf sales training programs for sales and marketing professionals to better understand their marketplace, capitalize on the latest trends, and maximize business opportunities.


10 Waterview Boulevard

Parsippany, NJ 07054

Phone 973-257-4510, 866-331-7803



* Tony Yost, President

* Steve Bliss, Director, Marketing, 973-257-4510

Innovex “Helps You Sell Smarter” and add momentum to practically any sales and marketing effort. We are a leading solutions provider of global medical communications and of sales services designed to accelerate the commercial success of pharmaceutical, biotech and other healthcare products. Our expertise includes medical communications sales team recruitment, resourcing, training, continuous sales performance enhancement and project management. Innovex Medical Communications brings an expertise in delivering innovative medical communications solutions designed to engage opinion leaders and prescribers globally. Innovex Sales Teams fill the gaps and work side by side with your in-house resources when you need a rapid-or temporary-major buildup. Innovex specialty sales reps increase your access to influential specialists. We also drive your success with our innovative, highly effective outreach programs delivered by Clinical Educator Teams though our Health Management Services division. Innovex Clinical Educators sit with patients and help them understand how to take their medicines and why they need to do it exactly as prescribed-something few prescribers have time to do in the modern world of managed care. Our Clinical Educators also help clinicians and their staffs quickly understand the proper way to use new or complex therapies in order to optimize patient outcomes, which facilitates diagnoses, improves treatment protocols, enhances patient education and compliance- and helps build markets. Outsourcing with Innovex is both cost-effective and flexible, and gives you quick access to help when you need it. You can rapidly build and adjust your sales and educational efforts to maximize the impact of a brand’s evolving strategies in changing market conditions. Whatever the challenge, we’re the one resource with all the resources you need.

inVentiv Health, Inc.

Vantage Court North

200 Cottontail Lane

Somerset NJ 08873

Phone 800-416-0555



* Eran Broshy, Chairman/CEO, inVentiv Health

* David Bassin, CFO, inVentiv Health

* Blane Walter, President, inVentiv Health

* Terrell Herring, COO, inVentiv Health/President & CEO, inVentiv Commercial

* William O’Donnell, President, inVentiv Communications

* Michael Hlinak, President, inVentiv Clinical

* Thomas Hanley, President/CEO, Smith Hanley Holding Company

inVentiv Health is the leading provider of commercialization and complementary services to the global pharmaceutical, life sciences, and biotechnology industries. inVentiv delivers its customized clinical, sales, marketing and communications solutions through its three core business segments: inVentiv Clinical, inVentiv Communications and inVentiv Commercial. inVentiv Health currently works with over 200 unique pharmaceutical, biotech and life sciences clients, including all top 20 global pharmaceutical companies. Visit and find out how inVentiv can help you achieve your business goals-from product development through launch to commercial success.

LiveContact Inc.

1 Roman Road

Thornhill, Ontario L3T 4J8, Canada

Phone 905-731-3316, ext. 21, 800-366-8148

Fax 905-762-0830



* Michael Peirce, President

Integrated telecom and Web-based contact services for pharmaceutical and healthcare companies reaching physicians, allied health professionals and patients. Services include innovative, proprietary tele-detailing/e-detailing, leading edge physician recruitment for CME, seminars, promotional programs and symposia, results-based research with health professionals and patients and patient compliance programs. Resources include large, state-of-the-art outbound call centers, excellent programming capabilities, full service research and design as well as a large team of experienced healthcare teleprofessionals including an elite team of doctor teleprofessionals.

M2 Communications, Inc.

30 Montgomery Street, Suite 1450

Jersey City, NJ 07302

Phone 201-433-9400

Fax 201-433-9393



* George Griffith, SVP, Client Services

* Veronica Velez, Director, Human Resources

M2 Communications, Inc. (M2) sets itself apart as a proven leader in all aspects of medical education-from strategic development to implementation of innovative, high-impact education programs. Here at M2, our experienced Medical Affairs department, comprising a reputable Director and an accomplished staff of medical directors, maintains the scientific integrity of all products and programs we develop. M2 specializes in specific therapeutic areas, thereby providing valuable insight into each program for client and faculty alike. Among our capabilities are newsletters, advisory board meetings, a medical magazine series, monographs or KOL slide kits. M2 prides itself on significant expertise in the pharmaceutical industry, while having a full grasp of industry climate and the most current regulatory and institutional guidelines. This comprehensive knowledge base translates into superior products that keep messaging consistent and aligned with strategy and goals. M2 Communications will ultimately ensure that all deliverables/materials are scientifically rigorous, valid and supported, and of the highest standard. The result is a seamless and effortless development process for M2 and our partners.

Market Source, Inc.

Health Care Services

11700 Great Oaks Way, Suite 500

Alpharetta, GA 30005

Phone 770-674-5084

Fax 770-674-5091



n Joe Thiel, VP, Sales

n Bob Boyles, VP, Healthcare

The leading provider of outsource sales programs to a variety of industries including healthcare, technology, and telecommunications segments. Field sales programs; training and advocacy programs; telesales and telesupport programs; sales support programs, merchandising and detailing, product demonstrations, and custom programs.

Marketing Advertising Promotions, Inc. (M.A.P.)

Four Edison Place

Fairfield, NJ 07004

Phone 973-575-5656, 800-4000MAP

Fax 973-575-9175



* John W. Litwinka, President

* Jenny Narciso, Vice President

* Susan M. Litwinka, VP/Creative Director

Use MAPS ISP to set up webbased programs on the Internet such as MAPS Sales Force Automation (SFA Net), variable-text, letter request systems (MAPS FollowUp), as well as other interactive programs with sales representatives, physicians, and/or patient audiences. Receive data files from client sales representatives via email, automatically process the files in MAPS online programs, and transmit return data files via email to the representatives. Website design, hosting, and setup. The M.A.P.S. Stand Alone System modular approach uses the M.A.P.S. Applied Information Intelligence(TM) (AI2(TM)) technology to provide tools for sales forces. M.A.P.S. provides follow-up letters, promotional material ordering systems (PMOS), market intelligence systems, integrated CRM systems, and full compliance programs.

Med-Point Communications, Inc.

1603 Orrington Avenue, Suite 1900

Evanston, IL 60201

Phone 847-869-4700

Fax 847-869-4702


* John Chatas, 847-440-9481

* Bill Cooney, 847-440-9555

MedPoint is the innovator and global leader in webconferencing and eMeetings for healthcare. For over 13 years our TelePoint(TM) WebConference system has reliably delivered engaging and interactive eMeetings for medical education, training and collaboration. MedPoint has extensive experience conducting effective, total-solution speaker programs via webconferencing and teleconferencing, in collaboration with field sales or independently. We specialize in fully integrated programs that combine our expertise in medical communications, logistics, and eMeetings/digital media. MedPoint incorporates sophisticated segmentation and targeting techniques designed to generate superior program participation, all supported by our in-house service center.

Meyer Associates Teleservices

14 N. Seventh Avenue

St. Cloud, MN 56303

Phone 320-259-4000, 800-676-9233

Fax 320-259-4064



* Nick Gurton, Dir., Sales & Mktg., 320-656-4195,

A full-service marketing firm that specializes in sales and lead generation programs. In business for over 30 years. Helps companies grow revenue with inside sales, account management, vacant territory coverage, market research, and lead generation programs.

MTI Information Technologies

One Oxford Valley, Suite 500

Langhorne, PA 19047

Phone 267-569-2400, 877-741-3292

Fax 215-741-3898



* Bill Clapper, President/CEO

* Robert McCracken, Chief Technology Officer

* Rob Boyce, Chief Operating Officer

* Conrad Miller, SVP, Business Development

* Anthony Bianciella, VP, Marketing

MTI Information Technologies is a leading provider of data-driven pharmaceutical marketing solutions that drive incremental sales of pharmaceutical products. Through turnkey technologies, MTI delivers individually-tailored educational and promotional information to prescribing healthcare professionals on a 1:1 basis. The information is delivered using a highly synchronized, non-personal, multi-channel communications process, resulting in an ROI that consistently exceeds other methodologies.

Newton Grey

Division of Grey Healthcare Group

114 Fifth Avenue

New York, NY 10011

Phone 212-886-3340

Fax 212-886-3404


* Valerie Vanadia, VP/Group Account Supervisor, 212-886-3175,

Newton Grey is a learning and development agency that moves training to performance. We carefully nurture the skills that turn an ordinary sales person into an extraordinary one. Newton Grey refines, develops, and teaches how to be the best, and we have the expertise and resources to deliver every time, around the world. Areas of Expertise: eLearning Infrastructure Planning and Execution; Discovery, Design, Development and Management; Instructional Design and Analysis; Curriculum Design and Development; Evidence-based Medical Training for Advanced Sales Representatives; Hospital Selling Programs; and Marketing Curriculum Design for the New Marketers.


Division of the Grey Healthcare Group Inc.

8044 Montgomery Road, Suite 530

Cincinnati, OH 45236

Phone 888-795-5598


* Rolando Collado, President

* Walter Dewees, EVP/New Business Development

OnCall provides contract sales solutions to healthcare companies worldwide, delivering high performance teams and customized client solutions. It is comprised of four centers of expertise, each designed to ensure excellence through application of best practices. OnCall’s Sales Teams-sales representatives and medical science liaisons-act as turnkey solutions for companies who want additional sales capacity without increasing permanent headcount. Each team is custom-designed around clients unique specifications, including representative profile, training program, management direction, and IT platform. OnCall Recruiting finds the highest quality professionals to meet clients’ direct employment needs, whether they’re looking for sales representatives, regional managers, product managers or specialty professionals. OnCall Training & Development enables sales organizations to boost sales productivity by harnessing the full potential of their sales representatives by implementing customized training programs and designing incentives that help drive sales force performance. OnCall Technology offers customer relationship management and field force automation solutions. By building intuitive, “rep-centric” systems and enabling quick, easy access through handheld devices, OnCall increases CRM/SFA adoption and improves sales representative effectiveness in the field.

Patient Marketing Group, Inc.

Princeton Forrestal Village

155 Village Boulevard, Suite 200

Princeton, NJ 08540

Phone 609-7796200

Fax 609-7796201



* Lynn Benzing, President

* Donna Decker, COO

* Sue Sabik, Human Resources Mgr., ext. 135

Experts exclusively dedicated to the design, development and implementation of successful patient relationship marketing programs. PMG creates loyal, satisfied consumers by delivering innovative tools, services and information resources that help patients understand their health conditions and medication therapy.

PDI, Inc.

Saddle River Executive Centre

1 Route 17 South

Saddle River, NJ 07458

Phone 201-258-8463, 800-242-7494, ext. 8463

Fax 201-258-8400



* J. Patrick Dugan, Chairman

* Michael Marquard, CEO

* Jeffrey Smith, CFO

* Kevin Connolly, EVP/GM, Med. Education & Communication

* Carl V. Sailer, VP, Marketing

PDI, Inc. (Nasdaq:PDII) provides commercialization services for established and emerging biopharmaceutical companies. The Company is dedicated to maximizing the return on investment for its clients by providing strategic flexibility; sales, marketing and commercialization expertise.

PDI operates in two areas, Sales Services and Marketing Services. Our Sales Services include Performance Sales Teams(TM), which are dedicated teams for specific customers; Select Access(TM), our targeted sales solution that leverages an existing infrastructure; and PDI ON DEMAND, innovative sales services that provide rapid, customized sales force solutions tailored to meet local, regional, and seasonal needs. Our Marketing Services include marketing research and consulting services through TVG in Dresher, PA., and medical communications services through Pharmakon in Schaumburg, IL. In addition, PDI is a high-quality provider of ACCME-accredited continuing medical education through Vital Issues in Medicine (VIM®), located in Dresher, PA. PDI’s experience extends across multiple therapeutic categories and includes office and hospital based initiatives.

PDI’s commitment is to deliver innovative solutions, unparalleled execution and superior results for its customers. Recognized as an industry pioneer, PDI remains committed to continuous innovation and to retaining the industry’s highest-quality employees. For more information, please visit the Company’s website at

Pharmaceutical Rep Training, Inc.

34 Jonathan Way

Washington Crossing, PA 18777-1036

Phone 215-369-1739, 800-490-7555

Fax 215-369-1749


* Richard B. Wathey, PhD, CEO/President

Provides training to pharmaceutical sales representatives in relationship building, group selling, and group dynamics for use in promotional events. Demonstrated an increase in sales force productivity, as well as product market share increase by using proprietary training programs. Individual programs include Physician Peer Selling, the Process of Closing, Negotiating Skills, and Strategic Account Management(TM). Also offers a real-life, full sales training program for new representatives.

PharmaKinnex, Inc.

330 Milltown Road

East Brunswick, NJ 08816

Phone 877-4KINNEX

Fax 732-613-4411



* Michael White, President, ext. 101

PharmaKinnex is a direct marketing company providing tactical services in the execution of targeted, multichannel messaging programs. Our custom telemarketing programs (RXReachSM) extend the voice of your brand reaching the right audiences, with the right message through the right channels. PharmaKinnex’ virtual hosted call center is a fully blended inbound/outbound solution providing a 360 degree view of your targets in a real time environment. Our supplemental Sales Force programs offer a cost effective alternative in product detailing. Direct Mail and fulfillment complement our service offerings.


Division of Corporate Communications Group

14 Henderson Drive

West Caldwell, NJ 07006

Phone 973-808-0009

Fax 973-368-1111


* Simon Hooks, COO

* Ann Mutterer, QA & Compliance

PharmaWay ensures your product and promotional material is fulfilled and mailed within FDA and Pharmaceutical Industry Compliance Guidelines and Standards. PharmaWay, a Corporate Communications Group division specializes in supporting the pharmaceutical, medical device, and biotech industries with sales and marketing solutions delivered through fulfillment and mail operations. The PharmaWay division offers sales collateral and sample fulfillment utilizing fully compliant state-of-the-art Web-based fulfillment, kitting, print-on-demand, and mailing solutions that deliver results and improve your ROI. Let PharmaWay help you execute your sales and marketing programs by ensuring that your promotional materials reach your target audiences and support your sales force in a timely and cost-efficient manner. We offer fully compliant, scalable and integrated solutions that can be custom fitted to your organization’s needs. If you need a turnkey custom fulfillment and mail solution that will help you achieve your objectives and reduce the burdens and time constraints placed on you and your staff then PharmaWay can become your partner.


an inVentiv Health Company

1480 Arthur Avenue, Suite D

Louisville, CO 80027-3018

Phone 303-666-5656, 800-716-7166

Fax 303-665-2020


* Warren Merlino, VP/General Manager

* Susan Grant-Schneider, Director, Business Development

PROMOTECH, an inVentiv Health Company, is a full-service direct marketing company with over 19 years experience successfully supporting healthcare companies drive their brands. The portfolio of comprehensive marketing services include: TeleServices; Direct Mail Program development and management; Product and sample fulfillment, warehousing, and distribution; Print Services; eServices; and Database management. Streamline your direct marketing services by using the expertise of an experienced, one source vendor that can integrate your marketing programs and create customized solutions to maximize your promotional investment!

Publicis Healthcare Communications Group

Division of Publicis Groupe, S.A.

1675 Broadway

New York, NY 10019

Phone 2124684033

Fax 2124684021



* Nicholas Colucci, President/CEO

* Rick Keefer, President/COO

* Ann Garreaud, EVP/CFO

* Mike lafolla, Chairman, PHSMS

The Publicis Healthcare Sales & Marketing Services division of Publicis Healthcare Communications Group provides a variety of innovative and strategic sales and marketing solutions to the industry. Led by Group Chairman Mike lafolla, the division includes four companies: Publicis Selling Solutions-an outsource selling solutions organization, Arista Marketing Associates, Inc.-a peer-topeer and teleservice company, and Total Learning Concepts-a provider of customdesigned materials and workshops as well as off-the-shelf training curricula.

Publicis Selling Solutions

A Publicis Healthcare Communications Group Company

2000 Lenox Drive

Suite 100

Lawrenceville, NJ 08648

Phone 609-896-4700, 609-219-0081

Fax 609-896-4789


* Mike lafolla, Chairman

* Rick Keefer, COO

* Greg Michael, SVP, Business Development

Publicis Selling Solutions is a selling solutions organization -the premier provider of outsource sales teams and support services. In specialty sales, hospital sales, and everything from managed care to primary care, Publicis Selling Solutions offers the flexibility, innovation, and results to give our clients a distinct competitive advantage in today’s rapidly changing marketplace. Our sales teams are lead by experienced industry veterans and supported by our best-in-class recruiting, training, and sales operations. When you need an SSO, call Publicis Selling Solutions.

RepConnect (ConnectSys, Inc.)

470 Olde Worthington Road, Suite 200

Westerville, OH 43082

Phone 614-410-6777, 800-737-7252

Fax 614-410-6888



* William P. Messerly, President, 614-410-6868

* Krista Ruoff, RN, VP, Healthcare Provider Services, 614-410-6878

RepConnect is a Web-based service that helps medical offices and doctors connect with professional sales reps, find information about specific products and samples, and pinpoint relevant educational support with greater ease and individualized focus. RepConnect increases sales rep visibility and opportunities for reps to interact with their target doctors. Call for service details and information about RepConnect corporate group services.

The Schwartz Group Inc.

200 JJ Audubon Parkway, Suite 105

Amherst, NY 14228

Phone 716-635-9650, 866-835-669

Fax 716-635-9503


* Robert A. Schwartz, CEO/President, ext. 208

* Dr. Peter J. Ruddock, Sr. Manager, ext. 220

The Schwartz Group is a data-driven tele-service provider, 100% exclusive to companies that market to healthcare settings. Services are performed by degreed professionals with outstanding communication skills. In addition to being the recognized leader in generating attendance for CME and promotional programs, The Schwartz Group recently added to their suite of services designed to improve sales force efficiency by introducing S-MAP (Schwartz Medical Account Profiling). S-MAPs offer a unique, cost effective vehicle to provide medical field sales forces with customized, comprehensive profiles of their Physician practice and hospital targets. S-MAPs are designed to eliminate cold calling and assist in the pre-call planning process by providing a ‘Map” to goal attainment by improved efficiency and territory management. Other Schwartz Group services offered include market intelligence gathering, lead generation, appointment setting, and vacant account coverage.

StayinFront, Inc.

107 Little Falls Road

Fairfield, NJ 07004-2105

Phone 973-461-4800. 800-422-4520

Fax 973-461-4801



* Thomas R.Buckley, CEO

* Ken Arbadji, VP, North American Sales

* Sam Barclay, VP, Business Development

* Jeremy deSilva, Director, North American Sales

* Michael Hayden, Director, Global Marketing

StayinFront, Inc. is a leading global provider of enterprisewide customer relationship management (CRM) applications, decision support tools, data quality services, sample inventory management solutions, and eBusiness systems. StayinFront offers rapidly configured and implemented solutions, and support services to manage and integrate all points of customer interaction including sales, marketing, and customer support. Headquartered in Fairfield, NJ, StayinFront has offices in Illinois, the UK, Australia, Belgium, Ireland, New Zealand, and Singapore.

Syncom Pharmaceuticals, Inc.

6 Gloria Lane

Fairfield, NJ 07004

Phone 973-787-2405, 800-400-0056

Fax 973-787-2406



* James W. DeCoursin, Chairman & CEO

* Richard Gaden, President

* Theodore E. Moore, Senior VP

Brand marketing and sales organization for pharmaceutical, device, and diagnostic products. Providing a full range of services including market planning, promotion and distribution. The service range includes dedicated (exclusive) or syndicated (shared) sales force promotion for brand growth, direct mail campaigns for sample solicitation and fulfillment, PDMA compliant sample accountability system, staffed warehouse facility for samples and literature distribution, licensed New Jersey pharmaceutical wholesaler, skilled data processing and experienced headquarters and field staff management team for marketing program management.

The T.E.A.M. Group

226 THF Boulevard, Suite 120

Chesterfield, MO 63005

Phone 636-532-1192, 888-532-1192

Fax 636-532-1193



* Diane Schoen, VP, Partner Development

T.E.A.M.’s experienced partners, dedicated staff and unique approach to travel promotions, events, meetings, sweepstakes and incentives open a new world to clients who want real value with remarkable results.


723 Dresher Road

Horsham, PA 19044

Phone 215-347-5700, 800-2Telerx

Fax 215-347-5800



* Barbara Elwell, SVP, Healthcare Business Unit

* Mike Ebhardt, VP, Business Development

* Tammy Cossairt, Sr. Director, Sales

A highly specialized provider of outsource customer care and contact center services, Telerx develops integrated, efficient, and cost-effective customer-centric solutions for major healthcare companies. Telerx develops and executes strategies that enable your organization to interact with all of your key constituents-from consumers and patients to healthcare providers, payors and other influences and internal stakeholders. Using multiple channels and leading-edge technology, maintains seamless, transparent communications. A holistic approach delivers a consistent brand experience, expedites the continual flow of information and generates actionable business intelligence. Strict adherence to regulatory requirements and SOP’s delivers the quality, precision, and detail required in the healthcare industry. Telerx’s best-in-class strategies boost customer value, and enable leading healthcare companies to improve their profitability despite economic and industry change.

TeleSpectrum, Inc.

1000 Chesterbrook Boulevard

Benwyn, PA 19032

Phone 888-878-7400



* Elizabeth Oettinger, Vice President

With over 20 years of experience, a leading provider of customer interaction management solutions to help our clients make the most of every customer contact. Our solution offerings-acquisition services, customer service, total customer management, interactive voice response (IVR)-maximize the customer experience throughout all stages of the customer life cycle. Specific applications for the pharmaceutical industry include wellness/compliance programs, customer satisfaction studies, interactive tests for sales reps, account management, and consumer affairs.

TMS Health

4950 Communication Avenue, Suite 300

Boca Raton, FL 33431

Phone 561-226-5000, 800-867-2340

Fax 800-464-8599


* Guy Amato, President & CEO, 561-226-5054

* Barbara Ginn, EVP, New Business Development, 530672-8001,

* John Pickering, SVP, New Business Development, 978-3464626,

* John Katter, SVP, New Business Development, 978-7724829,

TMS Health is a leading healthcare teleservices company specializing in customized programs designed to costeffectively extend marketing reach. Programs include pharmacy launch/stocking programs, pharmacy education and awareness, inbound DTC call handling, multichannel CRM programs and physician teledetailing.

Total Learning Concepts

A Publicis Healthcare Communications Group Company

745 Boylston Street, 6th Floor

Boston, MA 02116

Phone 617-262-3336

Fax 617-267-8231



* Shelley Spencer, President/COO

Total Learning Concepts offers best-in-breed training materials (custom, off-the-shelf and workshops) utilizing cutting-edge technology to deliver reakworld training for immediate impact. As a full-service training, education and publishing company, Total Learning Concepts serves the bio-pharma and medical device industries. Training topics include clinical knowledge, managed care, marketing compliance (ethics), the Medicare Modernization Act, selling skills, professional development and more. Media include print, audio, video, interactive workshops, computer-based, Pod-casting, Intranet training and CD-ROM.

Triple i

A MediMedia USA Company

350 Starke Road

Carlstadt, NJ 07072

Phone 201-231-6100, 800-9660555

Fax 201-231-6299



* Tom Langan, President, 201-231-6118

* Wayne Musial, EVP, Sales & Client Services, 201-231-6137,

* Kerry Collins, EVP, Operations & Business Development, 201-2316117

* Matt Soccorsi, EVP, In-Office Marketing, 267685-2790,

Triple i is a performance leader in pharmaceutical marketing. We take an integrated, strategic approach to effectively message and influence prescribers and patients that draws in our long experience and unsurpassed knowledge of the marketplace. Smaller sales forces and a new relationship-based selling model mean that marketers must address and successfully accommodate differences in products, physicians, and patients. Triple i develops for each of its customers a customized integrated marketing strategy that best matches tactics and resources with customer requirements and marketplace realities. Triple i has the experience, the intelligence, and the resources to deliver tactical excellence in executing the strategies it customizes to reflect customer and marketplace realities. Our experienced account team selects from some of the following resources to create the best possible solution for our clients: customized sample management and fulfillment, alternative sales channel support including vacant territory coverage, adherence services, call center services, vouchers and coupon/rebate programs, value-added sampling, medical interventions (physician-to-physician telecommunications), and patient assistance programs. Our stateof-the-art distribution center located in Carlstadt, New Jersey, totals more than 145,000 square feet and sets the standard for distribution centers in this industry.

Vox Medica, Inc.

Healthcare Training and Development Group

The Curtis Center, Suite 250-S

Independence Square West

Philadelphia, PA 19106

Phone 215-446-8099,800-842-6482

Fax 215-5924256



* Christine V. Donate, Senior VP

* Kari Seymour, Sr. Director

Vox Medica creates memorable learning experiences that ensure long-term retention and change behavior in the field. Our expertise is in taking nontraditional approaches to training specialty sales forces-sales teams with unique needs often unmet by curricula designed for primary-care representatives. Vox Medica’s instructional designers, sales trainers, writers, editors, and creative personnel work closely with our medical staff-doctors, nurses and pharmacists once on the receiving end of sales presentations. These multidisciplinary teams bring our clients optimal resources as they design and produce innovative and effective learning tools and programs. At Vox Medica, we build confidence as we build knowledge. We improve customer access as we improve selling skills and business acumen. We help our clients meet marketing objectives by positively changing behavior in the field.

WRB Communications, Inc.

4200 Lafayette Center Drive, Suite J

Chantilly, VA 20151

Phone 703-449-0520, 800-406-6440

Fax 703-449-0523



* Sylvia Williams, President

* Denise Dixon, VP, Marketing & Sales

Customer contact center for the pharmaceutical, biotech, generic, and medical device industries. Specializing in customized health information programs for patients, consumers, and healthcare professionals. Services provided through the integration of a “live” professional staff, 800 number services, and cutting edge technology. Staff includes medical professionals as well as customer service representatives. Supports multiple departments within an organization including medical affairs, safety, marketing and sales, and customer service. Programs include medical communications, adverse event reporting, product complaint reporting and outbound services.

Copyright Haymarket Media, Inc. Nov 2007

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