Trusted for life

Trusted for life

WHAT does it take to become the top life insurer in South East Asia? The

unwavering trust of your customers. At least that’s what the late

Cornelius Vander Starr strove for when he founded International Assurance

Company, Ltd (INTASCO) in 1931.

Some seven decades later, the company, now known as American

International Assurance Company, Ltd (AIA), continues to earn the trust of

its international clientele, who named it the most trusted insurance

company, according to the Global Financial Images 2002 survey conducted by

Time and Fortune magazines. The company, a wholly owned subsidiary of

American International Group, Inc, has also consistently received AAA

ratings by credit-assessment company Standard & Poor’s since 1997.

In its 56 years in Malaysia, AIA has built on its founder’s vision to

become one of the country’s largest life insurers. It boasts a network of

23 branches nationwide, 1,000 staff and 8,400 agents, as well as more than

1.4 million policyholders.

AIA Malaysia is headed by Richard L. Bender, its executive vice

president and general manager. `Because our agents make up the public face

of the AIA brand, we recruit and train top local talent to provide quality

service to our customers,’ he says. `Working together to ensure the best

service and products as well as fully satisfied clients, AIA’s staff and

agents are highly respected and valued assets of the company.’

AIA Malaysia has a team of more than 1,000 qualified financial planners,

and its staff undergoes continuous training to upgrade their skills. In

2003, AIA had the highest number of Million Dollar Round Table (MDRT)

qualifiers in Malaysia and outside of the United States.

It is also the first insurance company in Malaysia to adopt Mobile

Internet Services, which enables field agents to instantly update

customers on policy information, premiums, promotions and new products and

services, creating a fully mobile, agency sales force.

`A leader in product innovation, AIA continues to meet the evolving

needs of its Malaysian consumers,’ Bender adds. `Its insurance policies

offer more than protection; they have become a vehicle for savings,

investment, risk management, pension planning and fund management – with

something to match different needs.’

In 2000, AIA introduced its first two investment-linked products –

ExcelTrust and ExcelLink. It was also the first in Malaysia to launch a

capital-guaranteed investment-linked product, the AIA Capital Guaranteed

Account. Catering to the elderly, a first in Malaysia, AIA launched the

AIA GoldenAge Senior Citizen life insurance plan in 2002 and its AIA

MediSenior plan in 2003. Another pioneer product is the AIA Lifestyle 5,

which covers telemedicine access or second opinion to policyholders

diagnosed with a critical illness.

Its latest product offering, the AIA Capital Builder, marks another

first in the industry. The single-premium investment-linked product offers

innovative features such as no up-front charge and an automatic fund

rebalancing facility.

Today, AIA operates branch offices in Malaysia, China, Hong Kong SAR,

Singapore, Thailand, Brunei and Bermuda. AIA’s affiliates also operate

insurance businesses in Macau, Guam, Vietnam, Indonesia, the Philippines,

Taiwan, Japan, Korea, Australia, New Zealand and Saipan.

As it expands and changes with the times, AIA remains committed to its

core values – customer focus, profitable growth, continuous improvement,

personal accountability, constructive teamwork, and people orientation –

and its vision to be the most trusted insurance company.

Copyright 2004

Provided by ProQuest Information and Learning Company. All rights Reserved.